Calendar

How to Be the Hero in Your Story
Jeff Barnes

Jeff Barnes is the best-selling author of The Wisdom of Walt: Leadership Lessons from the Happiest Place on Earth and Beyond the Wisdom of Walt: Life Lessons from the Most Magical Place on Earth. Known as Dr. Disneyland, he teaches the only accredited college course on the History of Disneyland. He is an international Disney motivational speaker, higher education administrator, university professor, and leadership/success coach. He has more than thirty-five years of professional speaking experience and nearly twenty years’ experience leading teams in higher education and teaching more than twenty different college courses. He attributes his passion for Disney parks to his love of history, story, and success. He believes the parks teach us some of life’s greatest lessons—as long as you know their history, know what to look for, and you are willing to connect it all to your own story. Jeff lives in Riverside, California with his family. When he is not speaking, teaching or writing, Jeff enjoys spending as much time as possible in “The Happiest Place on Earth.”

9:00 am – 9:30 am
Topic to be determined

9:30 am – 10:00 am
Get More Done in Less Time
Misty McNeill, DPM
Feel like you never have enough time to get what you need done? Come hear how our office used time blocking to find more time in our days and get more done!

10:00 am – 10:30 am Break and Visit Exhibitors

10:30 am – 11:00 am 0.5 CECH
Skin, Nerve, and Nail Surgical Biopsy Techniques
Mike King, DPM
Cutaneous skin and nail biopsy techniques such as punch, shave, needle, curettage, and toenail are simple, and evidence based medical procedures that may be used in the practice of podiatric medicine. Biopsy techniques will be reviewed providing and overview of their indications, techniques, and coding pearls to their application.

11:00 am – 11:30 am
Are You Prepared for Value Based Reimbursement and Bundling?
Sev Hrywnak, DPM
With CMS launching value-based reimbursement and third-party health insurance companies following, it is of great importance to know where you stand within all the data collected and how you can bid on value based reimbursement-and bundling.

11:30 am – 12:00 pm
Accounting for Every Dollar
Mary-Ellen Schimmoller
Over the years Mary-Ellen has worked with several practices to identify theft and is consistently amazed at the clever ways that employees have been able to pull it off. Learn important strategies to detect and avoid embezzlement in your practice.

12:00 pm – 12:30 pm
The You in Quality Patient Care
Dan Totaro, MA, MFT
This presentation reviews an array of information and skills to help physicians build resiliency against the potentially detrimental impact of their work. As a care provider you can become so focused on the needs of the patients you serve that you forget to take time out for yourself and to find balance within the workday and within your life. A look at how you care for yourself while caring for others.

12:30 pm – 1:30 pm Lunch and Visit Exhibitors

1:30 pm – 2:00 pm
Employment Contracts 101
Kristen J. Basista, Esq.
All too often, podiatry practices will use any old employment contract when offering a position to an associate—one they had written up 10 years ago, one they borrowed from a colleague, or one their Uncle Joe the Real Estate Attorney drafted. This is a recipe for disaster when making what can often be a practice’s single-largest investment, particularly when that associate is getting the “keys to the castle.” This workshop will walk through not only what should be in an employment agreement and why, but also suggest a contracting process that can both help weed out undesirable candidates but also minimize the time and expense of legal advice.

2:00 pm – 2:30 pm
How to Secure Your Retirement
Paul Wilson, CRPC
Understanding the tools available to help you manage taxes, market volatility and cash flow, before and during retirement.

2:30 pm – 3:00 pm
Board Introductions, AAPPM News and Practice Management Pearls
AAPPM Board of Trustees
Our afternoon is going to continue with rapid-fire practice management pearls presented by the AAPPM Board of Trustees. These are going to be short, easy-to-implement ideas ready to implement when you return to the office Monday morning.

3:00 pm – 3:30 pm
The Secrets of Out of Network Billing
Gisele Saenger, BA, MISM, PM
While many physicians turn down out-of-network patients, others are making a killing. Learn the hidden opportunity to significantly increase your practice’s revenue by maximizing out-of-network reimbursements

3:30 pm – 4:00 pm Break and Visit Exhibitors

4:00 pm – 4:30 pm   0.5 CECH
Laser Technology Can Work in Your Practice Too: Pearls and Tools
Jonathan Moore, DPM, MS
In this 30-minute session, Dr. Jonathan Moore will review and discuss what has made laser technology work in his practice. Turnkey tools will be provided for the best treatment outcomes.

4:30 pm – 5:00 pm
What Walt Disney Knew About Marketing and How It Can Change Your Marketing ROI
Rem Jackson
Walt Disney knew a “secret” that is hidden in plain sight and was a marketing genius. This one tactic can take everything you can do to market your practice and produce better and more profitable results. Come see the Magic!

*You must be enrolled in the CMOM-POD program to attend.

Are you ready to take your career to the next step? Do you want to impress your physicians with your knowledge and training? Are you looking to further your education?

Become a certified podiatric office manager! The CMOM-POD program covers vital information necessary to operate a thriving podiatry practice including: Financial Management, Podiatric Medical Insurance and Billing, Valued Based Reimbursement, Employee Relations, Podiatric Medical Durable Medical Equipment, Podiatric Medical Office Compliance and Podiatric Medical Marketing.

The AAPPM is the only organization to offers a podiatric specific office managers certification! To enroll in the CMOM-POD program, visit us at www.aappm.org, once registered in the program, register for the conference to attend the CMOM-POD review course and take the examination. These review sections and exam are administrated by Sam Guillory, CMOM-POD, PMAC and Brooke Weaver, CMOM-POD.

• 9:00 am – 9:30 am — Section 1 Review, Financial Management
• 9:30 am – 10:00 am — Section 2 Review, Insurance
• 10:00 am – 10:30 am— Section 3 Review, Employee Management
• 10:30 am – 11:00 am — Section 4 Review, Durable Medical Equipment
• 11:00 am – 11:30 am — Section 5 Review, OSHA
• 11:30 am – 12:00 pm — Section 6 Review, HIPAA
• 12:00 pm – 12:30 pm — Section 7 Review, Marketing
• 12:30 pm – 1:00 pm — CMOM-POD Review Wrap Up

1:00 pm – 3:00 pm — Lunch on your own

• 3:00 pm – 7:00 pm — CMOM-POD Certification Exam

Stop Guessing How Your Practice is Performing and Start Steering It
Rem Jackson
This workshop teaches participants the six essential strategies they can use to get organized, efficient, and profitable. You will leave with a plan to truly steer your practice and your success.

How Mergers and Acquisitions in the Healthcare Industry Affect a Practice
Sev Hrywnak, DPM
From large companies as Amazon, Berkshire Hathaway and JP Morgan Chase to mega mergers of hospital corporations, the landscape is changing for the providers in small groups and solo practitioners. The lecture will discuss what lies ahead and how to be best prepared in this data mining era in healthcare.

Breakfast and Learn: 8:15 am – 9:30 am   1.25 CECH, 1.0 CMOM-POD
Consistently an AAPPM favorite, these sessions will give you and your colleagues an opportunity to interact about top takeaways from the meeting so far, as well as challenges that are faced in practice. You will have takeaways and pearls that you can implement in your office immediately on Monday morning. We recommend separating your office, so all attendees can speak freely. All rooms will be covering the same questions provided by AAPPM Board.

9:30 am – 10:00 am — Break and Visit Exhibitors

Breakfast and Learn Wrap Up: 10:00 am – 10:30 am  0.5 CECH, 0.5 CMOM-POD
Bill McCann, DPM
All attendees will join in our general session and review the comments and concerns of the individual breakout rooms and the solutions provided.

10:30 am – 11:30 am
How Strengthening Your Practice’s “6 Key Components” Can Prepare It for Healthy, Sustainable, Profitable Growth
Josh White, DPM, Cped
Practices are combining, and increasingly large groups are being approached by private equity investors interested in acquisition. Practices large and small can benefit by focusing on three important things:

1. Vision: getting everyone in the practice 100% on the same page with where the practice is going and how it’s going to get there.
   2. Traction: becoming more disciplined and accountable, executing really well to achieve every part of the practice’s vision.
   3. Healthy: developing a functional, cohesive leadership team because as goes the leadership team, so goes the rest of the practice.

We see it all around us, some practices stuck in neutral for years on end and others that add associates, locations and ancillary services. Learn simple tools to become better prepared for healthy growth and increased profitability whether that comes by growing the practice, combining with other DPMs or joining a larger organization.

11:30 am – 12:30 pm
With Retirement on the Horizon, What’s Your Exit Strategy?
Kristen Basista, Esq and Paul Wilson, CRPC
How will you extract all the equity you’ve put into your practice? There are many potential scenarios for leaving the practice you’ve built, but what are the realistic options? Learn how to structure a successful exit from your clinical practice, and the various plans you should consider.

12:30 pm – 1:30 pm — Lunch and Visit Exhibitors

1:30 pm – 2:30 pm   1.0 CECH
TWO hours of priceless Wound Care/Ancillary Service/DME Practice Management in ONE hour
Jonathan Moore, DPM, MS
In this ONE-hour session, Dr. Jonathan Moore will discuss and provide the tools needed to dispense powerful and effective wound care products (including compression garments) in your office (both for diabetic foot ulceration and venous leg ulceration) along with pearls to be compliant and more efficient in the creation of your own Diabetes Center of Excellence.

2:30 pm – 3:30 pm  1.0 CECH
Do Your Patients Really Need Orthotics?
Louis DeCaro, DPM
Many patients have lousy feet. Learn how to master the art and science of spotting a foot type and explaining to the patient the flaws that they possess. From that you will learn the technique on how to educate patients on why they may need an orthotic. Make yourself biomechanically invincible through education!

3:30 pm – 4:00 pm — Break and Visit Exhibitors

4:00 pm – 5:30 pm
Mastermind Mash Sessions – No Rotating
Join your colleagues as each specialty group addresses challenges they face in practice and receive suggestions and advice from the moderator and all attendees. Be sure to bring your most pressing concerns. Groups will be broken into small groups of 2-3 physicians, and large groups of 4 or more.

Executive Managers and Medical Assistants will have a roundtable discussion built into their individual tracks.

10:30 am – 11:00 am   0.5 CMOM-POD
The Ladder of Leadership
Rem Jackson
Everyone wants a team of empowered and highly competent team members. It doesn’t happen naturally and it’s difficult to accomplish. In this session, using David Marquet’s Ladder of Leadership you will learn how to advance your teams competence and clarity while giving them more control and autonomy. This allows you to focus on the strategic and planning areas you need to become highly successful.

11:00 am – 11:30 am   0.5 CMOM-POD
Cultivating Successful Employees
Tina Del Buono, PMAC
Learn what you as the manager can do to grow your team into leaders with engagement, confidence and connection. Engagement – What does it mean and how do employees do it? Confidence – Understand and utilize the Confidence/Competent loop. Connection – Successful people know how to connect with others. Not only do patients benefit but so do you and your coworkers when you learn key steps to being able to connect with others.

11:30 am – 12:30 pm   0.5 CMOM-POD
How to Run Staff Meetings that Actually Produce Results
Rem Jackson
Professionals know that meetings can be one of the most valuable management tools available to you OR they can be routine, mundane, events and produce little to no results. In this session, you will learn how to organize, run, and follow up the best staff meetings you’ve ever had and get outstanding results.

12:30 pm – 1:30 pm — Lunch and Visit Exhibitors

1:30 pm – 2:00 pm    0.5 CMOM-POD
Connecting the Front and Back Office to Increase Revenue
Gisele Saenger, BA, MISM, PM
Learn how to increase communication and work flow between the front and back office team to master insurance denials and increase practice revenue.

2:00 pm – 2:30 pm   0.5 CMOM-POD
Determining the Life Time of a Patient
Tina Del Buono, PMAC
In this lecture we will not only learn how to determine the lifetime of a patient but also learn how to properly expand and enhance that lifetime to improve patient retention.

2:30 pm – 3:00 pm    0.5 CMOM-POD
Quality Service the Disney Way
Sam Guillory, CMOM-POD, PMAC
Disney understands what it takes to continuously impress customers and how to make them keep coming back and bring their friends and family! While our offices may not have a castle or mouse we can certainly learn from the leader of customer service. Attend this interactive session to learn the Disney Difference and how to implement it into your practice including how to exceptional design quality service, flawless delivery, and service recovery when things don’t go as planned.

3:00 pm – 3:30 pm    0.5 CMOM-POD
Protecting Yourself and Your Staff from Sexual Harassment
Sally Stump, CMOM-POD
Do patients tell you explicit jokes or make you feel uncomfortable? Are patients or staff crossing the line and creating a hostile environment? How do you address and stop this problem? Come hear a sample policy and how to prevent these situations from happening with proper policies.

3:30 pm – 4:00 pm — Break and Visit Exhibitors

4:00 pm – 4:30 pm    0.5 CMOM-POD
Preventing and Reversing Employee Burnout
Sam Guillory, CMOM-POD, PMAC
It’s happens to every office: you have that one-star employee who continues to shine over the years, then one day out of nowhere their performance starts to plummet. Their effort, engagement, and commitment are decreasing. It seems they don’t care anymore. You’re left wondering who this person is and what happened to my superstar employee? Sound familiar? Employee burnout is a growing problem that CAN be fixed! Attend this lecture to learn what tools, tips, and tricks you can implement to stop and even reverse burnout before you lose your superstar!

4:30 pm – 5:00 pm
Executive Managers Round Table Discussion
Sam Guillory, CMOM-POD, PMAC

10:30 am – 11:00 am
Fall Risk Assessment and Treatment
Jonathan Moore, DPM, MS
Of those over age 65, 1 in 3 fall each year. Of those who have fallen, half of them will likely fall again within a year. Falls in the senior population lead to many injuries, including death. Participants will learn what factors increase the risk of falls, how to conduct a fall risk examination, and treatment options to prevent the risk of falls.

11:00 am – 12:00 pm
Does Everyone Need Orthotics?
Louis DeCaro, DPM
Assistants will learn how to determine and educate a patient on why their particular foot type will cause trouble somewhere in their body sometime in life, when to dispense prefabricated versus custom orthotics and how no foot is biomechanically perfect and what that means in your patient education and management!

12:00 pm – 12:30 pm
Diagnosing Nail, Skin, Bone and Nerve Pathology
Mike King, DPM
Upon completion of this session, attendees will better understand the significance of the biopsy procedure as a powerful diagnostic tool. Pathology services as well as the various biopsy techniques and specimen handling will be reviewed. Assistants will learn how their role during podiatric exams can help to improve patient outcomes.

12:30 pm – 1:30 pm — Lunch and Visit Exhibitors

1:30 pm – 2:00 pm
Strapping and Padding Workshop
Misty McNeill, DPM
Come learn how to make the most common padding and strappings used in podiatry and help boost your practice’s bottom line without seeing more patients!

2:00 pm – 2:30 pm
The X-ray Findings that your Patient Needs to Know
Tracey Toback, DPM
A picture is worth a thousand words; so, learn how to be most effective by spending an extra two minutes with your patient to explain their x-ray findings. Learn the important findings that you will see on every x-ray. You will be amazed by the patient response and how willingly they follow your treatment plan!

2:30 pm – 3:30 pm
How to Become the MVP on your Team
Rem Jackson
Everyone wants to contribute in their work and make a difference. But getting the opportunity or even being heard can be tough for some, if not most of us. In this session, you will learn one key concept that could change your life and your career.

3:30 pm – 4:00 pm — Break and Visit Exhibitors

4:00 pm – 4:30 pm
Flatfeet Are Never Normal: What MA’s need to know about flatfeet Pediatric and beyond
Louis DeCaro, DPM
Assistants will learn about commonly encountered misconceptions about children with flatfeet including how all flatfeet are not the same and are not treated the same with the same orthotic prescription all the time. Learn how the rearfoot and forefoot plays an integral role in the look and function of different flatfoot varieties. Attendees will be able to educate patients and referring physicians as to when and why it might be important to treat asymptomatic flatfeet in children and specifically how orthotics will help.

4:30 pm – 5:00 pm
Medical Assistants Round Table Discussion
Tina Del Buono, PMAC

7:15 am – 8:15 am   1.0 CECH
Coding 101 
Gisele Saenger, BA, MISM, PM and Mary-Ellen Schimmoller
Prepare for our full-day Coding and Compliance Workshop by refreshing the basics of coding. Topics to be covered include proper E & M selection, modifier usage, correct coding initiative, and much more.

7:15 am – 8:15 am   1.0 CECH
Running and Foot Myths vs. the Science of Running Better and Injury Free
Golden Scotto
We’ll talk the new science of running podiatry and how our feet—the foundation of our body—are a main key running better. Is so much of what we’ve believed about running injuries, technique, & equipment wrong? We’ll bust the myths that are so prevalent today by learning the actual science to help athletes run better, more enjoyably, and injury free. Along the way, we’ll do hands on activities and video analysis to learn how to quickly assess & correct common running technique inefficiencies—and we’ll have fun doing it!

7:30 am – 7:50 am
Introduction and Welcome
ACFAOM President

7:50 am – 8:35 am
How to Prepare for Podiatry’s Changing Landscape
Jason Kraus
Learn about the impact of podiatric consolidation on practice behaviors, the secrets of increasing practice value to financial investors and the future role that podiatry will play in falls management and balance.

8:35 am – 9:35 am  1.0 CECH
Orthopedic Assessment
Kim Ross, PhD
In this session, you will learn the basic review of mechanical influence of the lower extremities and super structure evaluations – looking at the whole body in order to determine the underlying etiologies.

9:35 am – 10:00 am Break and Visit Exhibitors

10:00 am – 11:30 am   1.5 CECH
Addressing Key Risk Factors for the Fall Risk Patient: Solutions and Tools for the Podiatrist
Jonathan Moore, DPM, MS
We will discuss the link between balance and lower extremity pathology, a review of the latest medical literature and the Fall Risk Assessment – a step by step review of how to identify key lower extremity risk factors. We will also discuss the Role of DME in addressing key risk factors in the elderly patient population, key features of a Balance AFO and the role of footwear in reducing fall risk.

11:30 am – 12:15 pm    0.75 CECH
Balance and Posture
Kim Ross, PhD
During this session, we will discuss how maintenance of upright posture is dependent on the center of mass remaining over the base of support and how failure to keep the center of mass over the base of support produces moments which cause instability. You will learn that the control of such upright posture is dependent on several factors including central nervous system, visual system, vestibular system, musculoskeletal system and input from receptors located in joints, muscles, and ligaments.

8:30 am – 9:00 am
How Disney Became Synonymous with Customer Service
Andrew Schneider, DPM
Disney theme parks have a reputation for superior customer service. This is not by accident! It started with the vision of Walt Disney himself and continues to this day. This session will start off the workshop looking at Walt Disney’s focus on customer service and how it can be adapted to your practice.

9:00 am – 9:30 am
Exceeding Expectations
Misty McNeill, DPM
Why do some families save up for years to go to Disneyland? They know that it will be a vacation that they will remember forever. Our practices can be memorable as well. The good news is the bar is set much lower for medical practices.

9:30 am – 10:00 am
The Devil is in the Details
Sam Guillory, CMOM-POD, PMAC
Disney parks are focused on the small elements. Whether it be hidden Mickey’s on attractions or ensuring cast members’ attire is appropriate for the section of the park they are in, little is left to chance. Our practices are being evaluated by patients constantly and, very often, it is the small details that matter most.

10:00 am 10:30 am Break and Visit Exhibitors

10:30 am – 11:00 am
Directing the Customer Experience
Rem Jackson
It’s your practice and you are the boss. When Disneyland was designed, it was well established what the guests were supposed to see and how the cast members were supposed to act. Does your team know when they are “onstage” and when they are “backstage?” This session will focus on taking charge of how your office functions.

11:00 am – 11:30 am
Developing and Maintaining Your Office Culture
Tina Del Buono, PMAC
All new members of the Disney team start with an orientation called Traditions, whether someone is an executive or working on Space Mountain. This lays out the history and culture of Disneyland. Emulating Disney will allow us to ensure that the culture that is presented in our offices is the culture that we want to portray.

11:30 am – 12:00 pm
The “LAST” System and Other Ways to Approach Unhappy Patients
Rem Jackson
Unhappy customers are part of business and even Disneyland is not immune. Disney uses the “LAST” model, which stands for Listen, Apologize, Solve, and Thank. This simple system is incredibly effective and can be easily adapted for use in your office.

12:00 pm – 12:30 pm
There’s a Great Big Beautiful Tomorrow: Changing with the Times
Andrew Schneider, DPM
Disneyland has changed and will continue to do so. As the interests of the public change, the parks need to update to reflect, while staying true to their classic roots. Of course, our offices change too, whether it be staff changes, adding new associates, or new treatment modalities. We will discuss management and communication of these changes to continue seeing happy patients.

8:30 am – 8:35 am
Welcome
Jeffrey Lehrman, DPM

8:35 am – 9:00 am    0.5 CECH
Coding Updates for 2019: Be Ready!
Jeffrey Lehrman, DPM
We already know both the ICD10 and CPT changes that are in store for 2019. There are some major changes relevant to podiatrists and these will all be covered so you can make proper adjustments in your office and hit the ground running in 2019.

9:00 am – 9:30 am   0.5 CECH
Coding, Compliance, Documentation and New Modifiers for Imaging Services
Mike King, DPM
The new radiology modifiers and requirements are confusing to many providers. We will try to help clarify the requirements.

9:30 am – 10:00 am   0.5 CECH
OK, You Say I Should Appeal… Now What?
Mary-Ellen Schimmoller
Often times a coding expert tells you a denial was coded correctly, the documentation was appropriate, the denial was inappropriate, and you should appeal. How do you do that?

10:00 am 10:30 am Break and Visit Exhibitors

10:30 am – 11:00 am   0.5 CECH
Coding, Compliance and Documentation for Routine Foot Care and Debridement of Mycotic Nails – Let’s Get this Right Once and For All
Jeffrey Lehrman, DPM
The service provided most frequently by podiatrists yet also the one with the most compliance errors and audit failures. No more guessing. After this session you will not be making decisions based on what you “once heard somewhere” or “think is right”. Get the facts and sleep well knowing you are doing this correctly.

11:00 am – 12:00 pm   1.0 CECH
DME Update: Are You Compliant?
Paul Kesselman, DPM
How to be prepared and not be afraid of DMEPOS audits. Commonly used DME will be used as examples.

12:00 pm – 12:30 pm   0.5 CECH
Communicating with the Patient: Why Do I Have to Pay for Treatment?
Tina Del Buono, PMAC
Help your patients understand their insurance coverage. This session will demonstrate how effective communication will educate patients on consent, coverages, and how it affects patient responsibilities.

12:30 pm – 1:30 pm Lunch and Visit Exhibitors

1:30 pm – 2:00 pm   0.5 CECH
Modifiers
Jeffrey Lehrman, DPM
Learn the descriptors and the how and when to use these modifiers. We will cover all modifiers pertinent to podiatry including those that allow you submit services during the global period when appropriate.

2:00 pm – 2:30 pm   0.5 CECH
Bundling, Unbundling, and the CCI Edits
Mike King, DPM and Ira Kraus, DPM
Unbundling, a term the insurers hate… but require us to do with modifiers. This will help show you why we need them and how we can use them the right way using the proper convention of coding and avoid audits.

2:30 pm – 3:00 pm   0.5 CECH
Coding, Compliance, and Documentation for Skin Substitutes/ CTP’s
Paul Kesselman, DPM
CTP are something every DPM should add to their “tool box”. How to feel comfortable documenting their medical necessity are something every DPM needs to know.

3:00 pm – 3:30 pm Break and Visit Exhibitors

3:30 pm – 4:00 pm   0.5 CECH
Anatomy of a Code: Who Comes Up with this Anyway?
Ira Kraus, DPM
If you attend this lecture you will learn how a CPT code is created from development to creation to implementation.

4:00 pm – 4:30 pm   0.5 CECH
The three W’s of Office Forms
Gisele Saenger, BA, MISM, PM
How many office forms do you have in your practice? Are they all needed? During this session you will learn the must-have office forms of patient care and compliance. Plus, learn the Why, Who, and When they should be used.

4:30 pm – 5:15 pm   0.75 CECH
MIPS in 2018: It’s Not Too Late!
Jeffrey Lehrman, DPM
Even though it is November, it is not too late to avoid a penalty for the 2018 reporting period and even not too late to earn a bonus. We will describe the details of this program and strategies to help you succeed. We will also discuss the positives and negatives of participation and help you decide at what level your office should be participating.

5:15 pm – 5:30 pm   0.25 CECH
The Coding Questions You’ve Always Wanted to Ask but didn’t know How to When to do it.
Jeffrey Lehrman, DPM
A panel of coding experts answers your coding questions. Bring them all!

1:30 pm – 2:30 pm   1.0 CECH
The Complete “How To” Guide to working up a Pediatric Patient
Louis DeCaro, DPM

2:30 pm – 3:30 pm   1.0 CECH
You NEED to Grow Your Pediatric Practice and Here’s How to Do It
Nick Pagano, DPM

3:30 pm – 4:00 pm Break and Visit Exhibitors

4:00 pm – 5:00 pm   1.0 CECH
Foot Deformities Start During Childhood: Preventative Orthotic Treatment Protocols
Roberta Nole, DPM

1:30 pm – 2:00 pm
Why Marketing is the most Valuable Use of Your Time
Rem Jackson
The introduction to the program explains why marketing your practice well can solve many other practices challenges and how to organize all of it

2:00 pm – 2:30 pm
Better Blog Writing
Sarah Breymeier
Participants will learn strategies for effective blog writing and ways to creatively think of new, interesting topics that venture away from simple, standard patient education.

2:30 pm – 3:00 pm
Beating the 3 Sources of Competition via Effective Marketing Strategies
Sarah Breymeier
Participants will gain insight on how to effectively battle the three main sources of resistance to scheduling a foot/ankle appointment including:

1. Simply living with the condition
2. Treating the symptoms with home remedies or OTC options found at local drug stores
3. Taking on the strongest competitor in your market head on

3:00 pm – 3:30 pm
Getting Reviews is Almost as Important As Your Website
Rem Jackson
Anonymous reviews online are supremely unfair, especially to doctors with HIPPA constraints, but there is almost nothing more important to you than your online reputation. Find out how to make online reviews work for you instead of against you. You can’t sit this one out.

3:30 pm – 4:00 pm Break and Visit Exhibitors

4:00 pm – 4:30 pm
I’d Like to Do a Foot Screening, But How?
Nicholas Pagano, DPM
How to build your practice with foot screenings and all the tools you need to accomplish it successfully.

4:30 pm – 5:00 pm
The 360˚ Podiatric Marketing Plan
Andrew Schneider, DPM
Everything you heard in this workshop today is not just theory. If implemented, with the appropriate follow up, it has the power to transform your practice. This session will illustrate how one practice developed a comprehensive marketing plan with fantastic results.