It’s the Circle of Practice Management

From the day we arrive on the planet
And blinking, step into the sun
There’s more to see than can ever be seen
More to do than can ever be done

Disney fans, of course, will recognize these iconic opening lines of the classic 1994 animated film The Lion King.

They were singing about the “Circle of Life,” but any podiatric physician, practice manager, marketer, or medical assistant understands they could just as well be singing about the “circle” of practice management.


Because we all know there are days when it really does feel like there’s “more to do than can ever be done”:

  • Coding
  • Billing and collections
  • Documentation
  • Managing finances (payments, reimbursements, taxes, etc.)
  • Communicating with patients
  • Ordering supplies
  • Managing your employees
  • Developing and implementing policy
  • Ensuring HIPAA and OSHA compliance
  • Developing your professional skills
  • Maintaining professional and medical credentials and CECH
  • Keeping your website updated with content and blogs
  • Posting to social media
  • Cultivating relationships with referring physicians

We could go on, but you get the picture.

Even worse, the “circle” of practice management never repeats twice—the “path unwinding” is always headed toward a new horizon.

In other words? As soon as you think you’re just starting to figure something out, the goalposts move, the target changes, and everything gets turned upside down.

  • New rules for value-based reimbursement.
  • New ICD10 and CPT coding updates.
  • New online search algorithms that dramatically shift best practices for your digital marketing efforts.
  • New employees with different skillsets, personalities, strengths, and weaknesses.

For many of us, that “circle of practice management” feels more like a hamster wheel: always running, but never making any real progress.

Wouldn’t you like that to change?

Don’t you want to get off the hamster wheel?

Don’t you want to get ahead of the changes, instead of always playing catch-up?

That’s why we’re here. And that’s why we’ve invited our members (and non-members!) alike out to Anaheim, home of Walt Disney’s original theme park.

Because the truth is you can’t do it all on your own.

There’s no shame in admitting it. None of us can.

Every member of your team is working a full-time job—actually, probably more than full time—making sure your medical services, patient care, and customer service are top notch, and making sure you have the tools and the money you need to keep your doors open.

Do you have time to keep up with every new development in marketing best practices? Thoroughly research all the changes in coding, compliance, and reimbursement before they happen? Update all your web content every time Google makes an algorithm change?

Be honest.

The answer is “No,” isn’t it?

Again: That’s why we’re here.

The AAPPM’s teaching faculty and consultants represent the best minds in every relevant field for today’s podiatric professional. Marketing. Legal. Practice management. Medical. Financial. Human resources.

We understand the complexity involved in running a podiatric practice, because we’ve been there.

We keep our finger on the pulse of the industry and stay ahead of the curve, because it’s our job. And we put together our conferences, our information library, our webinars, and all our other resources so we can keep you ahead of the curve, too.

And we give you opportunities to connect and network with your colleagues across the country, allowing you to effectively “crowdsource” answers to the stickiest practice management problems by giving you access to the sum knowledge and experience of your professional peers.

Want to get off that hamster wheel?

Want the “circle of practice management” to start representing opportunity and continual growth, rather than the constant fear of change?

Step one: join the AAPPM or renew your membership.

Step two: access our member resource center for important documents and training materials you can use in your practice right away.

Step three: register for our fall conference in Anaheim, where you’ll have opportunities to learn from the best, hone your skills, and make lasting (and profitable) connections with your colleagues.

Is it really that simple?

Well, not quite. You’ll still have to put some work in! But there’s a reason that active AAPPM members make more than 20% more than non-members (according to Podiatry Management’s surveys).

We invite you to join our family, attend our conference, and find out what we’re really about—and how we can help take your practice to the next level.

Till we find our place
On the path unwinding
In the circle
The circle of life