2018 Summer Conference Agenda | Columbus

The 2018 Summer Conference features four full days of lectures, workshops, and seminars. Please review the agenda below to learn more about each event and plan your time accordingly. Links within the agenda connect to PDF compilations or further information on given sections. Please check back regularly for the latest updates leading up to the conference.

Continuing Education Hours

Thursday, June 21

Keynote Address

8:05 a.m. – 9:00 a.m. (1.0 PMAC)

  • Engagement Through Meaningful Employment
    Nicholas Morgan
    Nicholas Morgan is a veteran, entrepreneur and founder of Adaptive Construction Solutions. A series of events placed Nicholas on a journey to impact hundreds of lives through meaningful employment. In an inspiring session, learn how instilling self-confidence and providing opportunity has led to employee engagement and loyalty.

CMOM-POD Review Course and Final Exam

Practice managers applying for the CMOM-POD certification have the opportunity to review course materials, and then will take their final certification exam. *You must be enrolled in the CMOM-POD program to attend.

9:00 a.m. – 1:00 p.m.

  • CMOM-POD Review Course. Our experts will help you review all the material you have been studying and answer any of your questions to prep you for testing. We will be covering office compliance, practice administration, employee relations, financial management, managed care delivery system, medical marketing, DME, insurance and billing.
    • Section 1 Review: Financial Management
    • Section 2 Review: Insurance
    • Section 3 Review: Employee Management
    • Section 4 Review: Durable Medical Equipment
    • Section 5 Review: OSHA
    • Section 6 Review: HIPAA
    • Section 7 Review: Marketing
    • CMOM-POD Review Wrap-Up

3:00 p.m. – 7:00 p.m.

  • CMOM-POD Certification Exam. It’s the moment you’ve been waiting for—testing for your certification! You can do it! Best of luck! Administrators: Sam Guillory, CMOM-POD, PMAC and Brooke Weaver, CMOM-POD

General Session – 2.75 CECH

Attendees will all come together to hear a superb lineup of practice management experts sharing best practices that offer superior results. Come with an open mind to accept new ideas and a LOT of paper to capture all your top takeaways!

9:00 a.m. – 9:30 a.m. (0.5 PMAC)

  • What is Working Best in Podiatric Marketing
    Rem Jackson
    Everything is changing in Podiatric Practice Marketing. This session will showcase the best strategies you can use to fill your reception room with your perfect patients.

9:30 a.m. – 10:00 a.m. (0.5 PMAC)

  • Are You Running Your Practice or is Your Practice Running You?
    Chris White
    We see it all around us: some practices stuck in neutral for years on end and others that grow by adding associates, locations and ancillary services. There are a multitude of services and programs available to drive that growth. By developing organizational health, practitioners will be positioned to better achieve the growth we all know is possible.

10:30 a.m. – 11:00 a.m. (0.5 PMAC)

  • Through the Eyes of a Billing Consultant: Common Mistakes That Cost You Money and Create Red Flags?
    John Guiliana, DPM, MS
    This program will highlight common billing and coding mistakes as seen through the eyes of a podiatric billing company consultant. These mistakes are costing you money!

11:00 a.m. – 11:30 a.m. (0.5 CECH)(0.5 PMAC)

  • Combination Topical Anti-fungal and Cosmetic Treatment for Onychomycosis
    Robert Parker, DPM
    This power-point presentation will discuss current treatment options for onychomycosis and other nail conditions, from my personal experience in practice, including combination therapies.

11:30 a.m. – 12:00 p.m. (0.5 PMAC)

  • Understanding Physician Burnout
    John Evans, DPM
    Up to 60% of physicians suffer episodes related to burnout—the highest rate among all US workers. Consequences include a poorer physician quality of life, physical and emotional ailments, and higher costs to the medical system with many professionals leaving the profession and fewer choosing to enter it. Patient care is also affected, with burnout increasing risk of medical error, poorer patient interactions, and an overall reduction in patient care and outcomes. During this presentation, we will review the issues associated with burnout while discussing the potential causes leading to its development, including the psychological basis of why it occurs. We will review theories founded in cognitive and evolutionally psychology that lead to the emotional foundation for this disorder.

12:00 p.m. – 12:30 p.m. (0.5 PMAC)

  • Myth busters: Associateship versus Partnership
    Craig Thomajan, DPM
    What associates need to prepare for to discuss compensation and employment contracts leading to a successful partnership. What owners need to do to develop an equitable compensation formula for your practice.

1:30 p.m. – 2:00 p.m. (0.5 CECH)(0.5 PMAC)

  • Healthcare Compliance and Enforcement Update 2018
    John Leardi, Esq.
    Healthcare providers continue to be plagued by compliance and enforcement initiatives of CMS, the OIG, and the DOJ. This workshop will provide a summary of recent federal activity and programs, including the 2018 OIG Work Plan, and provide suggestions for improving or updating your practice’s compliance policies and procedures. This will not be the typical lawyer “doom and gloom” type of update, but rather a positive and forward-looking program providing knowledge to empower attendees to successfully navigate these challenges.

2:00 p.m. – 2:45 p.m. (0.75 PMAC)

  • The New Tax Laws for 2018: How It Will Impact You and How to Make the Most of It
    Paul Wilson, CRPC
    The new tax code is here, and it’s not all good; it’s not all bad, either… Learn how the new tax laws will affect your business, personal planning, and how to take advantage of the assorted opportunities.

2:45 p.m. – 3:30 p.m. (0.75 CECH)(0.75 PMAC)

  • Introducing the ‘Safe step Fall Management Program’: An In-Office National Program for Fall Risk Management
    Jonathan Moore, DPM, MS
    In this session, Dr. Moore will be introducing a new Podiatric National Campaign called the Safestep Fall Risk Management Program which was designed to be used in Podiatric offices as a comprehensive and systematic approach to fall risk. Dr. Moore will illustrate the correct language to use with patients along with tools to make a powerful presentation to your patients to get them onboard with this valuable program.

4:00 p.m. – 4:30 p.m. (0.5 PMAC)

  • Retail as a ‘Sub-Specialty’, Added Value Service for Patients
    John Lees
    The why and how factors are presented, concerning the benefits to be derived by patients and the practice…in relation to the introduction of the retail sub-specialty service.

4:30 p.m. – 5:00 p.m. (0.5 CECH)(0.5 PMAC)

  • A Five-Year Projection of Where the Practice of Medicine Will Be
    Sev Hrywnak, DPM
    Examining the future structure of the insurance industry and Medicare. Learn how to plan for changes that will affect your practice.

5:00 p.m. – 5:30 p.m. (0.5 CECH)(0.5 PMAC)

  • CMS’ New Auditing Process: Target-Probe-Educate. It’s Not Just for DME Suppliers! How Will This Impact My Practice
    Paul Kesselman, DPM
    Medicare has moved from random audits based on basically the luck of the draw and now will be looking at how you compare to your colleagues with respect to performing a specific CPT or HCPCS service. Those who are deemed to be outliers are going to be in for a huge shock! Medicare will now have the right to review upwards of 50 charts a quarter for that one code alone. What if you are now targeted on more than one code? Is your practice ready to handle the demands of those audits?

Afternoon Workshop

1:30 p.m – 6:30 p.m. Lymphedema, Swelling, Edema, CVI—The Overlooked Patient (4.75 CECH)

Every day in our profession, patients seek our assistance with swollen legs. Most physicians will breeze over this patient, as someone they cannot or do not know how to help. In this turn-key workshop, we will teach you how to examine, test, diagnose, and treat patients with lower extremity edema. You will learn how to improve patient outcomes and your patient’s quality of life. With the knowledge to treat these patients, you are adding more revenue to your practice.

  • 1:30 p.m. – 2:45 p.m. – (1.25 CECH) 
    Specialist going over the differences of PVD vs CVI.
    Mitch Craig
  • 2:45 p.m. – 4:00 p.m. – (1.25 CECH) 
    Hands-on training for both ABI and CVI.
    Mitch Craig
  • 4:15 p.m. – 5:00 p.m. – (0.75 CECH)
    Hands-on review of sizing and fitting of OTC compression garments, inventory options, and shoe options for patients with swelling.
    Mike King, DPM
  • 5:00 p.m. – 5:30 p.m. – (0.5 CECH) 
    Review compression garment, sizing fitting and coding.
    Jonathan Moore, DPM, MS
  • 5:30 p.m. – 6:00 p.m. – (0.5 CECH) 
    Lymphedema therapy, long and short stretch compression and therapy options.
    Jonathan Moore, DPM, MS
  • 6:00 p.m. – 6:30 p.m. – (0.5 CECH)
    Review the Unna boot wraps and multilayer compression wraps.
    Jonathan Moore, DPM, MS

Evening Lectures – 3.0 CECH

7:00 p.m. – 9:00 p.m.

  • Pediatric Podiatry: Enormous Potential for Practice Growth (2.0 CECH)(2.0 PMAC)
     If you are a doctor that is looking to make your practice less complicated, more enjoyable, with rapid patient growth and increased cash flow this track is for you! Come find out why this untapped niche accomplishes all the above. Learn the “how to’s” from several of the top experts in this emerging field. This seminar is designed to give you all the tools you need to ramp up this specialty in your office, and at the same time be successful at it! Immerse yourself in complete A-Z education on podopediatrics on such issues as pediatric exams, learning how to deal with parents, learning how to market and grow this niche, and pearls and protocols on treatments.

    • How to Organize and Conduct a Pediatric Foot Screening. Soup to Nuts!
      Roberta Nole, MA, PT, Cped
      An incredible opportunity surrounds your practice. Children are in tremendous need of podiatric care, both preventatively and proactively as a result of complication or injury. But parents are often unaware of the high level of care you as a podiatric practitioner can offer. Potential referral sources such as other medical practitioners, athletic directors and school nurses are equally unaware. What does this mean? Opportunity! In this session, we are going to discuss how to organize and conduct a foot screening for potential pediatric patients (and the parents that bring them). From marketing to execution to staff participation everything is covered. We give you all the tools to make this a huge success!
    • Pediatric Essentials: Dealing with Parents, Fast Pediatric Assessment Techniques, & Managing the Pediatric Patient Effectively
      Nicholas Pagano, DPM
      In this talk, Dr. Pagano will discuss techniques to apply principles of patient management for pediatric patients. Quick diagnostic tips with the specialized patient while being able to apply dynamic principles for handling with the pediatric patients AND their parents. All these techniques will be discussed to enable you to deliver appropriate treatment in an effective way while recognizing the expectations of the family in the care of their children.
    • Understanding of the Pediatric X-Ray to Implement Treatment Protocol
      Tracey Toback, DPM
      Enhance acceptance of your treatment protocol by learning how to best utilize serial radiographs to reveal sequential improvement of pediatric osseous development. Review best x-ray views in evaluating pediatric foot pain and how this can benefit in your diagnosis and treatment plan.

  • Missed Opportunities and Underutilized Services: Driving Practice Growth and Patient Satisfaction Through Evidenced Based Protocols (1.0 CECH)(2.0 PMAC)
    Jonathan Moore, DPM, MS
    In this session, Dr. Moore will share valuable pearls, coding tips, DME compliance tools, and much more surrounding the topic of in-office wound care and Diabetes Management. Dr. Moore will focus on wound dressing DME utilization and compliance along with compression garment therapy. Lastly, he will highlight and share pearls and tools on how to practice more comprehensively to make sure you and your staff don’t miss opportunities that many doctors often ignore.

Register Now

Friday, June 22

Morning Lectures

7:00 a.m. – 8:00 a.m.

  • Adding Ancillary Services Effectively to Your Office Workflow
    Craig Thomajan, DPM
    How to add value based ancillary services to your practice that patients are willing to pay for using the Lean Principle.
  • Real Estate Contracts and Leases
    Sev Hrywnak, DPM
    Looking to purchase an office building for your practice or looking for a fair lease? We will examine the intricacies of real estate contracts and leases that a physician should be aware of. 

Breakfast and Learn – 1.75 CECH

8:15 a.m. – 9:30 a.m.

  • Breakfast and Learn (1.25 CECH)(1.25 PMAC)
     Consistently an AAPPM favorite, these sessions will give you and your colleagues an opportunity to interact about top takeaways from the meeting so far, as well as challenges that are faced in practice. You will have takeaways and pearls that you can implement in your office immediately on Monday morning. We recommend separating your office, so all attendees can speak freely. All rooms will be covering the same questions provided by AAPPM Board.

10:00 a.m. – 10:30 a.m.

  • Breakfast and Learn Wrap Up (0.5 CECH)(0.5 PMAC)
     All attendees will join in our general session and review the comments and concerns of the individual breakout rooms and the solutions provided.

Physician Sessions

Our Friday physician track covers pressing topics for doctors, including developing business decision-making skills, practice management strategies, and mastermind sessions with colleagues and moderators.

10:30 a.m. – 2:30 p.m.

  • Think Like a CEO 10:30 am – 2:30 pm (Lunch 12:30 pm – 1:30 pm)
    John Guiliana, DPM, MS; Jay Henderson and Rem Jackson
    The business decisions that physicians face in today’s environment can sometimes be just as impactful as their clinical decisions. In this 3-hour, highly interactive and experiential workshop, you will learn fiscally responsible decision-making skills and then participate in a team-spirited case study to put your skills to work in your new role as a CEO!

2:30 p.m. – 2:45 p.m.

  • Board Introductions and AAPPM News.

2:45 p.m. – 3:15 p.m.

  • Practice Management Pearls. Our afternoon winds down with rapid-fire practice management pearls presented by the AAPPM Board of Trustees. These are going to be short, easy-to-implement ideas ready to implement when you return to the office Monday morning.

3:15 p.m. – 3:30 p.m.

  • Monday, Monday
    John Guiliana, DPM, MS
    By now we’re at the midpoint of the conference and your head is probably exploding with information overload! We’re going to take some time to regroup and discuss how to process this information to allow you to implement. After all, taking notes isn’t going to help you unless you put them into action!

4:00 p.m. – 5:30 p.m.

  • Mastermind Mash Sessions. Join your colleagues as each specialty group addresses challenges they face in practice and receive suggestions and advice from the moderator and all attendees. Be sure to bring your most pressing concerns. Groups will be broken into solo practitioners, small groups of 2-3 physicians, and large groups of 4 or more. (Executive managers will have a round table discussion built into their individual track).

Executive Manager Sessions – 6.0 CMOM-POD

Are you a newly appointed executive manager looking for a crash course in podiatry practice management? Or, are you a seasoned veteran with years of experience looking to learn something new, stay up-to-date in the industry, or refine a specific skill set such as office culture, motivation, or teamwork? If you answered “yes!” to any of these questions, you do not want to miss this track! The EM track is designed specifically for your distinct role within the office. Physicians, fellow managers, and industry professionals will teach you how to overcome common challenges you face as an executive manager, including staffing, human resources, and employee relations.  The track will conclude with an exclusive executive managers mastermind round table session, so bring your questions and queries!

10:00 a.m. – 10:30 a.m. (0.5 CMOM-POD)

  • Financial Benchmarks Every Manager Needs to Know
    John Guiliana, DPM, MS
    What numbers do you need to know to best manage your practice? How do you measure this information, and how frequently? Furthermore, once you know what data is important, how do you analyze it and use this valuable information as a tool to measure and improve the success of your practice? Come to this session to find out all the answers!

10:30 a.m. – 11:00 a.m. (0.5 CMOM-POD)

  • Medical Revenue Cycle: Plug the Holes
    Gisele Saenger, BA, MISM, PM
    Learn how to identify and plug holes that are draining your practice’s revenue and become more profitable.

11:00 a.m. – 12:00 p.m. (1.0 CMOM-POD)

  • Medical Assistant Training Protocol
    Saera Arain, DPM
    The key to employee performance is a comprehensive, measurable training program. This session will review a sample medical assistant training program you can implement in your office to train new hires and assure established MA’s are meeting core competencies. Additionally, learn how to take the subjectiveness out of raises with different levels of MAs at set salaries—eliminate employees coming to you asking why a co-worker makes more than them or complaining about their salary!

12:00 p.m. – 12:30 p.m. (0.5 CMOM-POD)

  • What Type of Manager Are You?
    Sally Stump, CMOM-POD
    Each style of leadership has different approaches to communication. How do you handle the criticism of your employer critiquing your management style? Learn how to address yourself and how to work with others to take the “roughness” out of your leadership style while still accomplishing your mission.

1:30 p.m. – 2:30 p.m. (1.0 CMOM-POD)

  • Return of the (Un)Billable Hour!
    John Leardi, Esq.
    Bring all of your legal questions, concerns, and challenges to this interactive back and forth with AAPPM Legal Advisor John Leardi, Esq., of Buttaci Leardi & Werner LLC. Mr. Leardi will share stories of what to do—and what not to—when facing the most common legal challenges in your offices.

2:30 p.m. – 3:00 p.m. (0.5 CMOM-POD)

  • How Much is Too Much? Inventory Management
    Sam Guillory, CMOM-POD, PMAC
    An effective office manager assures the practice is fully stocked with all necessary inventory from DME to administrative and medical supplies while keeping in budget. But, how much is too much? How do you know HOW MUCH to stock? Attend this session to learn about one sample inventory management equation to take the guess work out of it!

3:00 p.m. – 3:30 p.m. (0.5 CMOM-POD)

  • Social Media Policy and Posting
    Sally Stump, CMOM-POD
    Is your social media policy written down in your company handbook that your employees sign and agree to terms at the time employment starts? Are existing employees following policy or on Facebook, Snapchat, Instagram?  Are they violating HIPAA?  What is repercussion of violating policy?

4:00 p.m. – 4:30 p.m. (0.5 CMOM-POD)

  • Empowering Your Staff
    Peter Wishnie, DPM
    Do you feel your doctors trust you to get the job done? Do you actually know what your doctor wants you to do and does he or she micromanage you? In this talk we will be discussing why it is so important for the administrator and doctor to empower you to make decisions and take charge of your position. Empowering the staff will lead to a more efficient office with staff that love coming to work.

4:30 p.m. – 5:00 p.m. (0.5 CMOM-POD)

  • How to Get Your Team on Board Come Monday
    Rem Jackson
    When you get back to office Monday morning you’re going to have lots of powerful ideas to present to your team! But, how do you motivate and excite your team about your new idea while keeping them from feeling overwhelmed with more work? Come to this session to find out how to present your action plan so your team has buy in and prevent the “deer in the headlights” stare!

5:00 p.m. – 5:30 p.m. (0.5 CMOM-POD)

  • Executive Managers Round table Discussion
    Sam Guillory, CMOM-POD, PMAC

Medical Assistant Sessions

Medical assistants are an essential part of your office and, if trained properly, can help meet your goals and grow your practice. But who has time to train when our focus in treating patients, finishing notes, and sending out claims? That’s why the AAAPPM has designed this track as a quick and convenient way to train your front and back office team! Industry leaders will train your assistants on crucial clinical and administrative skills to increase patient satisfaction and compliance, improve office flow and efficiency, and decrease costly and time-consuming errors.

10:00 a.m. – 11:00 a.m. (1.0 PMAC)

  • The Importance of Office Staff Understanding How Patients Walk!
    Roberta Nole, MA, PT, Cped
    This lecture helps the front and back staffs identify the basic biomechanical principles of the foot and lower extremity as a function of gait. Help staff recognize the effect pathological foot conditions have upon normal gait. This will teach staff why conditions occur, why doctors fix them the way they do, and why orthotics are so important in patient care.  It is the most important lecture you never knew you needed!

11:00 a.m. – 12:00 p.m. (1.0 PMAC)

  • Orthotics: From Casting to Adjusting
    Tracey Toback, DPM
    Learn the common casting techniques for fabricating custom functional orthotics. In this session we will review the common podiatric problems in which a custom orthotic would be beneficial and often overlooked by many podiatrists. Learn why some patients may not be tolerating their orthotics and some simple adjustments that will quickly turn them around.

12:00 p.m. – 12:30 p.m. (0.5 PMAC)

  • Dermatological Conditions Every PMA Needs to Know
    Bryan Markinson, DPM
    As an assistant are you maximizing every patient’s visit? Sometimes doctors have tunnel vision so it’s up to you to bring up how a patient’s skin is looking! Then, if you notice a pigmented lesion, discolored nails, or cracked heels, how do we diagnose and treat those conditions? A quick dermatological evaluation can increase revenue and patient compliance or even save a life!

1:30 p.m. – 2:30 p.m. (1.0 PMAC)

  • The Podiatric Medical Assistant is the Key to a Successful Diabetic Shoe Program
    Josh White, DPM, CPed
    Learn the tools PMAs can use to make fitting diabetic shoes efficient, effective and profitable!

2:30 p.m. – 3:30 p.m. (1.0 PMAC)

  • X-Rays: When, Why and What Views?
    Tracey Toback, DPM
    Review the importance of radiographic evaluation for both diagnosis and treatment of common podiatric complaints. Learn how to evaluate your X-rays to determine quality and accuracy of views taken. Review common radiographic terminology and views. Learn how to position the patient to obtain the best views and exactly what views would be best to take based on patient complaint.

4:00 p.m. – 4:30 p.m. (0.5 PMAC)

  • Essential Note Taking Skills
    Misty McNeill, DPM
    Come learn some basics on how to help your doctor complete patient notes. Learn what makes a good new and return patient history of present illness, how to start the basics of the exam, and the essential components of a quality exam.

4:30 p.m. – 5:00 p.m. (0.5 PMAC)

  • Be Part of the Revenue Strategy
    Mary-Ellen Schimmoller
    Everyone in the practice can have a positive impact on revenue. This session will discuss the ways that you can do your part to ensure that the practice is generating and recouping every cent to improve the bottom line.

5:00 p.m. – 5:30 p.m. (0.5 PMAC)

  • Modifiers and Audits: How They Go Together
    Mike King, DPM
    Modifiers are among the most important coding pieces in any practice—and one of the most hated by insurers. Modifier usage is often the trigger to an audit. Why is that? What can we do when we must use them even when we know they are being heavily scrutinized? 

Wine Tasting and Networking Fundraiser

6:00 p.m. – 8:00 p.m.

  • Special Event. Join us for a relaxing evening. This is a social event with your colleagues, AAPPM leadership and speakers. You will have the opportunity to sample different wines. Our goal is to help raise money to support the educational work the AAPPM supplies to the student practice management clubs at podiatry schools. These funds support practice management curriculum and initiatives, scholarships, leadership and development. Donations of $25 or more are encouraged, however, all donations are welcome and very much appreciated.

Continuing Education Hours

Saturday, June 23

Morning Lectures – 2.0 CECH

7:15 a.m. – 8:15 a.m.

  • Coding 101 (1.0 CECH)(1.0 PMAC)
    Gisele Saenger, BA, MISM, PM and Mary-Ellen Schimmoller
    Prepare for our full-day Coding and Compliance Workshop by refreshing the basics of coding. Topics to be covered include proper E & M selection, modifier usage, correct coding initiative, and much more.
  • Dispensing Medical-Grade Products to Enhance Patient Compliance and Results (1.0 CECH)(1.0 PMAC)
    Andrew Schneider, DPM
    There is a wide array of products from pads, to braces, to creams that we can and should dispense from our office. We will explore how to approach patients to eliminate the feeling that we are “selling” and look at some of the top products that are most effective to carry in the office.

Morning Half-Day Workshop – Dermatological Management of the Foot and Ankle (3.5 CECH)

Dermatology is an often-overlooked area of the foot and ankle. Too often, practitioners are focused on deformities, injuries, and other “front and center” pathology. Drs. Bakotic and Markinson, on behalf of the recently formed Rhett Foundation, will share cases of dermatological pathology. Not only will these sessions lead to better patient care, but also superior practice management.

8:30 a.m. – 9:15 a.m. (0.75 CECH)

  • Informative Dermatological Cases 2018
    Brad Bakotic, DPM, DO
    Attendees will better appreciate the vast array of clinical presentation for dermatological conditions of the lower extremity and learn pearls related to their diagnosis. Attendees will learn methods for dermatologic disease management with emphasis on methods effective in the lower extremity.

9:15 a.m. – 10:00 a.m. (0.75 CECH)

  • Acral Melanoma: Case Studies
    Bryan Markinson, DPM
    Attendees will review clinical and diagnostic pitfalls as they apply to acral melanoma. Attendees will better appreciate the medicolegal issues surrounding acral melanoma.

10:30 a.m. – 11:15 a.m. (0.75 CECH)

  • Cutaneous Neoplasia of the Lower Extremity
    Brad Bakotic, DPM, DO
    Attendees will view over 100 clinical images of neoplastic processes involving the lower extremity, allowing for a better appreciation of their overlapping clinical features when arising in the lower extremity. Attendees will review the various available biopsy techniques and the ideal applications for each when sampling neoplastic processes.

11:15 a.m. – 12:00 p.m. (0.75 CECH)

  • Common Inflammatory Conditions of Pedal Skin: Diagnosis and Management
    Bryan Markinson, DPM
    Attendees will more thoroughly appreciate the varied clinical presentations of the most common inflammatory disorders of the lower extremity, learn the most appropriate biopsy techniques, and the reasons that a particular technique is preferred. Attendees will learn therapeutic pearls related to disease management related to acral skin.

12:00 p.m. – 12:30 p.m. (0.75 CECH)

  • Question and Answer Panel
    Brad Bakotic, DPM, DO and Bryan Markinson, DPM

Full-Day Workshops

8:30 a.m. – 5:30 p.m. – Coding and Compliance (7.0 CECH)(7.0 PMAC)

Keeping up with compliance requirements and proper coding is a must for any practice. Are you properly coding for the services you currently perform? Is your documentation for these services complete? What services can you add to improve the care you provide while also adding to the success of your practice? These questions will be answered, and more. MIPS essentials will be covered as well, described so you can actually understand!

8:30 a.m. – 9:00 a.m. (0.5 CECH)(0.5 PMAC)

  • Coding, Compliance, Documentation and New Modifiers for Imaging Services
    Mike King, DPM
    The new radiology modifiers and requirements are confusing to many providers. We will try to help clarify the requirements.

9:00 a.m. – 10:00 a.m. (1.0 CECH)(1.0 PMAC)

  • DME Update: Are You Compliant?
    Paul Kesselman, DPM
    How to be prepared and not be afraid of DMEPOS audits. Commonly used DME will be used as examples.

10:30 a.m. – 11:00 a.m. (0.5 CECH)(0.5 PMAC)

  • The 25 and 59 Modifiers – Are You Using Them Correctly?
    Michael Warshaw, DPM, CPC
    The inappropriate use of modifiers 25 and 59 are the two most audited issues in podiatry. How are these modifiers used correctly in order to successfully survive an audit?

11:00 a.m. – 11:30 a.m. (0.5 CECH)(0.5 PMAC)

  • All the Other Modifiers!
    Michael Warshaw, DPM, CPC
    Modifiers were created to appropriately circumvent the Correct Coding Initiative edits. How are they used correctly?

11:30 a.m. – 12:00 p.m. (0.5 CECH)(0.5 PMAC)

  • Coding, Compliance and Documentation for Skin Substitutes and CTPs
    Paul Kesselman, DPM
    CTP are something every DPM should add to their “tool box”. How to feel comfortable documenting their medical necessity are something every DPM needs to know.

12:00 p.m. – 12:30 p.m. (0.5 CECH)(0.5 PMAC)

  • Coding Compliantly for the Most Common Surgeries We Do
    Craig Thomajan, DPM
    Understand your options when coding your next bunion procedure.

1:30 p.m. – 2:30 p.m. (1.0 CECH)(1.0 PMAC)

  • MIPS in 2018… Are You on Track?
    Alan Bass, DPM
    A review of:
    • Where you should be at this point in 2018.
    • What you can do if you haven’t done anything yet.
    • If you have only been doing a minimal amount, what you can add.
    • If you have been attempting to obtain an incentive, are you doing everything correctly?

2:30 p.m. – 3:00 p.m. (0.5 CECH)(0.5 PMAC)

  • OK, You Say I Should Appeal… Now What?
    Mary-Ellen Schimmoller
    Often times a coding expert tells you a denial was coded correctly, the documentation was appropriate, the denial was inappropriate and you should appeal. How do you do that?

3:30 p.m. – 4:00 p.m. (0.5 CECH)(0.5 PMAC)

  • Bundling, Unbundling and the CCI Edits
    Mike King, DPM
    Unbundling, a term the insurers hate… but require us to do with modifiers. This will help show you why we need them and how we can use them the right way using the proper convention of coding and avoid audits.

4:00 p.m. – 4:30 p.m. (0.5 CECH)(0.5 PMAC)

  • The three W’s of Office Forms
    Gisele Saenger, BA, MISM, PM
    How many office forms do you have in your practice? Are they all needed? During this session you will learn the must-have office forms and Why, Who and When they should be used.

4:30 p.m. – 5:30 p.m. (1.0 CECH)(1.0 PMAC)

  • Coding, Compliance and Documentation for Routine Foot Care and Debridement of Mycotic Nails… Let’s Get This Right Once and For All
    Michael Warshaw, DPM, CPC
    Routine Foot Care and the Debridement of Mycotic Nails are not covered services unless certain, specific criteria exists and is documented appropriately. How is this achieved?

8:30 a.m. – 5:30 p.m. – Comprehensive Approach to Marketing Your Practice

Our last few surveys made it clear… you wanted more marketing!! Ask and you shall receive, we are happy to bring you a FULL DAY Marketing workshop. In this workshop, we will cover all aspects of marketing your practice, from your website, to practice newsletters, to public relations. This workshop will leave no stone unturned for a true 360-degree view of everything you need to market your practice. Even the most advanced marketers at the conference will walk away with new and valuable information. 

8:30 a.m. – 9:00 a.m.

  • Why Marketing is the Most Valuable Use of Your Time
    Rem Jackson
    The introduction to the program explains why marketing your practice well can solve many other practices challenges and how to organize all of it.

9:00 a.m. – 9:30 a.m.

  • Branding – 1 Step at a Time
    Sarah Breymeier
    Attendees will understand how (re)branding is a step-by-step process that takes place over a long period of time and by implementing a multitude of individual activities, vs. an urgent overhaul on corporate identity and comprehensive marketing materials. Starting with a practice vision, to implementing a consistent look, feel, and voice, a brand is shaped one marketing element at a time.

9:30 a.m. – 10:00 a.m.

  • Harnessing the Media to Strengthen Your Practice Message
    Andrea Mullan
    PR is an often misunderstood, but surprisingly accessible tool, for podiatrists who want to grow their practice and brand.

10:30 a.m. – 11:30 a.m.

  • Patients Can Only Come to you from one of four places; Why Not Market There?
    Rem Jackson
    Patients can only come to your practice through one of 4 channels. Understanding what they are and how it works is the KEY to marketing your practice. Learn how to do exactly that in this session.

11:30 a.m. – 12:00 p.m.

  • How and Why You Need to do Videos in Today’s Marketing World
    Peter Wishnie, DPM
    This talk will be focused on how to increase your relationships with your patients and how to get people to trust you. The best way to do this is through video marketing. You will learn why videos have supplanted written material as the number one marketing source. In this social media society, the public has a luxury of learning about you even before making an appointment, and video is the best way for them to get to know and trust you.

12:00 p.m. – 12:30 p.m.

  • I HATE Lunch and Learns! (but I do them…)
    Andrew Schneider, DPM
    Just because you don’t like an aspect of marketing does not mean that they are not effective. Whether you don’t like being in front of people, don’t like self-promotion, or are simply afraid of putting yourself out there, we will cover strategies to break down that wall and form productive relationships with referring providers.

1:30 p.m. – 2:00 p.m.

  • Getting Reviews is Almost as Important as Your Website
    Rem Jackson
    Anonymous reviews online are supremely unfair, especially to doctors with HIPPA constraints, but there is almost nothing more important to you than your online reputation. Find out how to make online reviews work for you instead of against you. You can’t sit this one out.

2:00 p.m. – 2:30 p.m.

  • Instagram Can Build Your Practice if You Know How to Use It
    Peter Wishnie, DPM
    There are 75 Million Millennials in the US and they are using Instagram. They are also essential to your practices future growth and health. Hear how one practice is using Instagram to fill their reception room with their perfect patients.

2:30 p.m. – 3:30 p.m.

  • Achieving ROI via Marketing Campaigns for Specific Products and/or Services
    Sarah Breymeier
    Attendees will understand how to utilize an integrated marketing approach for product and/or service-specific campaigns; from setting revenue/scheduling goals and creating a highly focused marketing plan, to implementation of branded communication materials and tracking success.

4:00 p.m. – 4:45 p.m.

  • The 360 degree Podiatric Marketing Plan
    Andrew Schneider, DPM
    Everything you heard in this workshop today is not just theory. If implemented, with the appropriate follow-up, it has the power to transform your practice. This session will illustrate how one practice developed a comprehensive marketing plan with fantastic results.

4:45 p.m. – 5:30 p.m.

  • Question and Answer Panel

Afternoon Half-Day Workshop – AAPPM Health Law Symposium 2018 (0.5 CECH) 

Medicine and law can be a scary combination. Our team of healthcare attorneys realize that and have prepared a half-day symposium to make the law approachable. Touching on topics such as revenue cycle management, practice mergers, and contracts, you will come away with a better understanding. There will be discussion of audits and regulatory issues as well, but there will be ample time to have your questions answered.

1:30 p.m. – 2:15 p.m.

  • Refining Your Revenue Cycle Management Process
    John Leardi, Esq.
    Traditionally, cash flow of most podiatry offices has been based largely upon third-party payer reimbursements—Medicare, Medicaid, and commercial insurance. But patients are being expected to pay for more of their own care. And third-party payers are constantly creating burdensome reimbursement rules, policies, and procedures. Whether billing and collections are handled internally or outsourced, an effective revenue cycle management must be process-driven, scalable, and duplicable. This workshop will provide practical guidance on how to design and implement precisely such a process.

2:15 p.m. – 3:00 p.m.

  • The Anatomy of a Third-Party Payer Audit
    Vincent Buttaci, Esq. and John Leardi, Esq.
    As if securing third-party reimbursements on the front end was not difficult enough, the looming shadow of payer audits makes holding onto those payments in the future all the more tenuous. But both post-payment and pre-payment audits are here to stay, and successful practices must know how to navigate them to survive. This workshop will walk through a typical payer audit and then provide practical guidance on how to both prepare for an audit proactively and to effectively respond to an audit once initiated.

3:30 p.m. – 4:10 p.m. (0.5 CECH)

  • Federal Legislative and Regulatory Update 2018
    Kristen Basista, Esq. and John Leardi, Esq.
    Healthcare is in flux …to say the least. 2017 saw multiple attempts and failures to repeal the Affordable Care Act legislatively, but also significant regulatory changes that impact the implementation of the ACA. 2018 will likely see additional legislative and regulatory enactments that will have a direct impact on podiatrists. This workshop will run through and explain in plain English the most germane updates and initiatives, including those related to the ACA, Medicare, and everything in between.

4:10 p.m. – 4:50 p.m.

  • Employment Contracts 101
    Vincent Buttaci, Esq. and Kristen Basista, Esq.
    All too often, podiatry practices will use any old employment contract when offering a position to an associate—one they had written up 10 years ago, one they borrowed from a colleague, or one their Uncle Joe the Real Estate Attorney drafted. This is a recipe for disaster when making what can often be a practice’s single-largest investment, particularly when that associate is getting the “keys to the castle.” This workshop will walk through not only what should be in an employment agreement and why, but also suggest a contracting process that can both help weed out undesirable candidates but also minimize the time and expense of legal advice.

4:50 p.m. – 5:30 p.m.

  • Mergers, Acquisitions and Group Practice Models
    Vincent Buttaci, Esq. and John Leardi, Esq.
    Buying and selling podiatry practices is an art, not a science. And the due diligence performed before consummating a transaction is more often than not the difference between success and failure. This workshop will focus on the basics of corporate due diligence, as applied to practice acquisitions, including due diligence in the context of forming, joining, or merging into larger groups, be they single-specialty, multi-specialty, or even hospital-owned.

Complimentary Consultations

Take advantage of a complimentary consultation with one of our experts! Please contact the consultants directly to schedule your appointment during the conference.

Please visit www.aappm.org/consultant-partners for more information about our consultants and the services they offer.