The 2017 AAPPM Fall Conference Agenda

Wednesday Agenda
Thursday Agenda
Friday Agenda
Saturday Agenda

The 2017 AAPPM Fall Conference is coming up faster than you think! As always, we’ve been listening to your feedback and prepared a packed lineup of workshops, lectures, and sessions filled with instruction and discussion on the most critical issues facing podiatrists, office managers, and medical assistants in 2017.

Use the agenda below to help you and your staff plan your weekend so that you can make the most of your participation at the conference!

To view lectures which are CECH approved, please click on and download the agenda for each section.

Please note: that we’ll also be offering our third-ever CMOM-Pod review course and exam for podiatry practice managers who wish to be certified. Please contact us as soon as possible if you wish to enroll.


Wednesday, November 1

Before the main conference begins on Thursday, practice managers applying for the CMOM-POD certification have the opportunity to review course materials, and then will take their final certification exam. *You must be enrolled in the CMOM-POD program to attend.

8:00 a.m. – 12:00 p.m.

  • CMOM-POD Review Course. Our experts will help you review all the material you have been studying and answer any of your questions to prep you for testing. We will be covering office compliance, practice administration, employee relations, financial management, managed care delivery system, medical marketing, DME, insurance and billing.
    • Section 1 Review: Financial Management (8:00 a.m. – 8:30 a.m.)
    • Section 2 Review: Insurance (8:30 a.m. – 9:00 a.m.)
    • Section 3 Review: Employee Management (9:00 a.m. – 9:30 a.m.)
    • Section 4 Review: Durable Medical Equipment (9:30 a.m. – 10:00 a.m.)
    • Section 5 Review: OSHA (10:00 a.m. – 10:30 a.m.)
    • Section 6 Review: HIPAA (10:30 a.m. – 11:00 a.m.)
    • Section 7 Review: Marketing (11:00 a.m. – 11:30 a.m.)
    • CMOM-Pod Review Wrap-Up (11:30 a.m. – 12:00 p.m.)

2:00 p.m. – 6:00 p.m.

  • CMOM-POD Certification Exam. It’s the moment you’ve been waiting for—testing for your certification! You can do it! Best of luck! Administrators: Sam Guillory, CMOM-Pod and Brook Weaver, CMOM-Pod

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Thursday, November 2
Keynote Address
8:00 a.m. – 9:00 a.m.

  • From DPM to BAKO – My Journey and the Lessons I’ve Learned. Brad Bakotic, DPM, DO serves as the Chief Executive Officer of BPA Holding Corporation and is a principal partner at BAKO Integrated Physician Solutions. Board-certified in anatomic pathology and clinical pathology, Dr. Bakotic is the only podiatrist in the nation to hold specialty board certification in dermatopathology. We will have an exclusive opportunity to hear him share his journey – from obstacles to outstanding accomplishments through to his success with BAKO. Come and be inspired to take similar steps that will take your practice to the next level and beyond!

Morning Workshop
9:30 a.m. – 12:30 p.m.

  • Transform the Front Desk Staff.  Improve patient communication, data collection, and compliance. A well-trained front office gathers accurate information, makes appropriate scheduling decisions, proactively addresses challenging patient behavior, and secures the privacy and security of sensitive patient information. Here are four reasons your staff should attend:
  1. Accurate data collection in initial encounters correlates to improved reimbursement.
  2. Employee professionalism, attitude, awareness and accountability can make or break how well your office is perceived by patients and their families.
  3. Careful front-line communications impacts the office flow and the overall patient experience.
  4. Your employees will return to the office armed with problem-solving skills, heightened awareness of privacy and security compliance and better overall management of the front desk.
  • This is not a basic customer service class. All patient-interfacing staff will learn important strategies for improving communication, organization of information and compliance.
  • Class highlights include:
    • Review a personal skill-assessment inventory
    • Effective patient education of practice policies
    • Patient confidentiality guidelines & HIPAA compliance
    • Improve listening skills and time management
    • Turn routine patient relations into outstanding customer service
    • Communicate better with a variety of personalities
    • Understand the billing and collections process
    • Obtaining patient information and keeping it secure
    • Schedule appointments more efficiently
    • Medical ethics & medical etiquette
    • Collecting co-pays at time of service
    • Role play for patient responses
    • Introduction to charting and the medical record
    • Insurance verification
    • Patient confidentiality guidelines
    • Course manual includes sample financial forms and policies

Who Should Attend? This class is appropriate for anyone responsible for patient communication, data collection and scheduling. Beginners and seasoned staff will return to the office with practical tips and new ideas for improving performance.

This course is an additional fee to your conference registration, however, if you make this additional onetime investment of $179 into your team, your patients and your practice your return on investment will be multi-fold.

All Day Session
9:30 a.m. – 5:30 p.m.

  • General Session. Attendees will all come together to hear a superb lineup of practice management experts sharing best practices that offer superior results. Come with an open mind to accept new ideas and a lot of paper to capture all your top takeaways!
    • Data Breaches and How to Prevent Them? (9:00 a.m. – 9:30 a.m.) 
      • Learn the steps you can take to minimize the possibility of a breach at your practice. Michael Brody, DPM
    • Head Full of Doubt, Road Full of Promise: The Solo Practitioner’s Future Is Bright (9:30 a.m. – 10:00 a.m.) 
      • Dr. Nick Pagano, DPM, will review from personal experience the critical steps to setting up a practice to thrive in the new medical world. With a look toward patient management, scheduling, organizing staff roles, and marketing, a blueprint to success and how to execute will be discussed. When competing against large practices, your uniqueness and special treatments can draw patients and allow your practice to thrive.
    • Morning Break (10:00 a.m. – 10:30 a.m.)
    • The Podiatry Practice Marketing Shift (11:00 a.m. – 11:30 a.m.) 
      • We are experiencing a period of rapidly accelerating change in almost all facets of our lives. Marketing a podiatry practice is no different. In this session, you’ll learn how podiatrists are marketing their practices online and in their communities. The times are changing, but for those who are willing to adapt, the opportunities for growth have never been better. Rem Jackson
    • Risk Management and Asset Protection (11:30 a.m. – 12:00 p.m.)
      • Learn how to protect everything you’re working so hard to build. Your practice, income, assets, real estate and retirement can be protected in different ways, using both legal and financial tools. Strategies will vary, however, depending on your state of residence. Paul Wilson, CRPC
    • The Business Mechanic (12:00 p.m. – 12:30 p.m.) 
      • Topics for this talk will include the business model and explaining the simple math behind running a practice; gaining an understanding of what a practice should look like with respect to expenses and wages; working with business partners; understanding whether or not you should spend money on marketing, SEO, and pay-per-click; and options for your exit strategy–preparation, valuation, and how the game is played. John Minahan
    • Lunch Break (12:30 p.m. – 1:30 p.m.)
    • Footwear and Balance: How Can a Shoe Prevent a Fall and Why Does It Matter From a Practice Management Standpoint? (1:30 p.m. – 2:00 p.m.) Jonathan Moore, DPM, MS
    • Optimizing Your Practice for Quality Patient Care (2:00 p.m. – 2:45 p.m.) 
      • This program will review methods of practice optimization that include concepts of efficiency, process design, and other value adds to improve patient care and create a cost-effective delivery model.
    • Substance Abuse in the Podiatric Practice (2:45 p.m. – 3:15 p.m.) 
      • In this session, participants will learn to understand the signs and symptoms of illicit drug use and abuse, and identify prevalent illicit drugs of abuse. Additionally, you’ll learn about the issues related to medical marijuana, how to identify drug-seeking behavior, how to confront and set limits, and provide referral options for appropriate substance use disorder treatment. Harold Casey
    • Afternoon Break (3:15 – 4:00 p.m.)
    • Hot Topics (4:00 p.m. – 5:00 p.m.) Jay Henderson and Louis DeCaro, DPM
    • Harnessing the Media to Strengthen Your Practice Message (5:00 p.m. – 5:30 p.m.)
      • PR is an often misunderstood, but surprisingly accessible tool, for podiatrists who want to grow their practice and brand. Andrea Mullan

Afternoon Workshops
1:30 p.m. – 6:30 p.m.

  • Lymphedemia, Swelling, Edema, CVI: The Overlooked Patient
    • 1:30 p.m. – 2:45 p.m
      • Vascular specialist will review the difference between PVD and CVI
    • 2:45 p.m. – 4:00 p.m.
      • Hands-on training for both ABI and CVI
    • 4:00 p.m. – 4:15 p.m.
      • Break to visit exhibitors
    • 4:15 p.m. – 5:00 p.m.
      • Hands-on review of sizing and fitting OTC compression garments, inventory options, and shoe options for patients with swelling.
    • 5:00 p.m. – 5:30 p.m.
      • Review compression garment, including sizing, fitting and coding. Jonathan Moore, DPM, MS
    • 5:30 p.m. – 6:00 p.m.
      • Lymphedema therapy, long and short stretch compression, and therapy options. Kim Moore, OT
    • 6:00 p.m. – 6:30 p.m.
      • Review of the Unna boot wraps and multi-layer compression wraps. Jonathan Moore, DPM, MS and Kim Moore, OT

Evening Workshops
7:00 p.m. – 9:00 p.m.

  • Practice Management of the Pediatric Patient. This workshop teaches the nuts and bolts of building a thriving pediatric practice. From attracting pediatric patients to focusing on appropriate treatments for the child, you will leave this session with an enhanced understanding of treating this important demographic. The workshops will include the following sessions:
    • Custom and OTC Orthotics as a Viable Treatment Option for Your Pediatric Patient. Tracey Toback, DPM
    • The How To’s of Working Up the Pediatric Patient. Louis DeCaro, DPM
    • You Need to Grow Your Pediatric Practice. Here’s How to Do It. Nick Pagano, DPM
  • Innovative In-Office Strategies and Protocols for Treating Foot and Venous Stasis Ulcers: Maximizing Outcomes with the Latest in Graduated Compression Garments and Topical Wound Care Products. Over the course of this 2-hour workshop, learn from Jonathan Moore, DPM, MS, about some of the latest innovative tools to assess and manage both diabetic foot and venous leg ulcers. Learn effective and patient-centered protocols for managing your diabetic and elderly patient populations as comprehensively as possible. Both coding and compliance tools will be provided to help your practice grow effectively and compliantly.  Focuses of the workshop will include:
    • The latest in-office wound care topical products, including collagens, foams, and graduated compression garments
    • Why graduated compression garments remain one of the most critical, yet often neglected, treatments for healing venous stasis ulcers
    • Best practice in-office protocols to maximize outcomes and compliance, along with documentation strategies along with coding education.
    • The latest practice management strategies (currently employed by the lecturer) to help improve outcomes, customer satisfaction, and practice growth

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Friday, November 3
8:00 a.m. – 9:30 a.m.

  • Breakfast and Learn. Consistently an AAPPM favorite, these sessions will give you and your colleagues an opportunity to interact about top takeaways from the meeting so far, as well as challenges that are faced in practice. You will have takeaways and pearls that you can implement in your office immediately on Monday morning. We recommend separating your office, so all attendees can speak freely. All rooms will be covering the same questions provided by AAPPM Board.

10:00 a.m. – 10:30 a.m.

  • Breakfast and Learn Wrap Up. All attendees will join in our general session and review the comments and concerns of the individual breakout rooms and the solutions provided. Bill McCann, DPM

Full Day Tracks
10:30 a.m. – 5:30 p.m.

  • Physician General Session. Today’s sessions focus on interactive discussions, learning from peers, and putting key takeaways from the conference into practice Monday morning.
    • Interactive General Session (10:30 a.m. – 2:45 p.m.). Our panel discussions have become very popular and will be featured today, with three 1-hour sessions. Join our experts as they discuss hot topics in podiatry practice management.
      • Panel Discussion: MIPS, MACRA, and Payments Based on Quality (10:30 a.m. – 11:30 a.m.).
        • John Guiliana, DPM, MS (moderator); Michael Brody, DPM; Sev Hrywnak, DPM; Mike King, DPM; Jeffrey Lehrman, DPM
      • Panel Discussion: Employees and Associates: Human Resources Issues (11:30 a.m. – 12:30 p.m.).
        • Tina Del Buono, PMAC (moderator); Animesh Bhatia, DPM; Sam Guillory, PMAC, CMOM-Pod; John Leardi, Esq.; Misty McNeill, DPM; Jon Purdy, DPM
      • Lunch Break (12:30 p.m. – 1:30 p.m.)
      • Board Introduction and AAPPM News (1:30 p.m. – 1:45 p.m.)
      • Panel Discussion: The Ultimate Coding Q&A Panel (1:45 p.m. – 2:45 p.m.).
        • Jeffrey Lehrman, DPM (moderator); Mike King, DPM; Ira Kraus, DPM; Edward Prikaszczikow, DPM; Giselle Saenger, BA, MISM, PM; and Mary-Ellen Schimmoller
    • Putting What You’ve Learned into Action! (2:45 p.m. – 3:30 p.m.). By now we’re at the midpoint of the conference and your head is probably exploding with information overload! We’re going to take some time to regroup and discuss how to process this information and allow you to implement it. After all, taking notes isn’t going to help you unless you put them into action! Rem Jackson
    • Afternoon Break (3:30 p.m. – 4:00 p.m.)
    • Mastermind Mash Sessions – No Rotating (4:00 p.m. – 5:30 p.m.). How many times have you hear, or said yourself, “You can learn just as much if not more from networking!” We happen to agree with you. Join your colleagues as each specialty group will address challenges that they face in practice and will receive suggestions and advice from the moderator and all attendees. Be sure to bring your most pressing concerns. Groups will be broken into solo and dual practitioners, small groups (3-6 physicians), and $1 million practices. (Executive managers and medical assistants will also have round-table discussions built into their individual tracks.)
  • Executive Manager TrackThe Executive Managers track will address and overcome the common challenges you face on an everyday basis including staffing, communication, teamwork, and employee relations! Whether you’re newly appointed to the position or established within your practice, attend this revitalizing track to enhance your leadership skills!
    • Alcohol and Drugs in the Workplace (10:30 a.m. – 11:30 a.m.). 
      • In this session, managers will learn to identify and successfully manage alcohol and drug use (and abuse) in the workplace. Workplace alcohol and drug abuse policies, testing, implementation, intervention, and consequences for non-compliance of policies and procedures will be discussed. Harold Casey
    • From Poor Performance to Peak Performance: Using the GROW Coaching Model (11:30 a.m. – 12:30 p.m.)
      • What is the difference between a manager and a coach? Managing is all about telling and directing. Coaching involves exploring, partnership, and long-term improvement. As leaders, we need to develop skills that motivate employees to excel. Help your employees improve their performance (and in turn, your practice’s performance) by being their coach! Jay Henderson
    • Lunch Break (12:30 p.m. – 1:30 p.m.)
    • Prepare for 2018: Billing and Coding Update for Practice Administrators (1:30 p.m. – 2:00 p.m.)
      • Mike King, DPM
    • Show Me the Money: Cash Flow and Revenue Cycle Management (2:00 p.m. – 3:00 p.m.)
      • Giselle Saenger, BA, MISM, PM
    • Bridging the Gap: How to Effectively Communicate with Different Generations (3:00 p.m. – 3:30 p.m.)
      • John Guiliana, DPM, MS
    • Afternoon Break (3:30 p.m. – 4:00 p.m.)
    • Delegation and Time Management (4:00 p.m. – 4:30 p.m.)
      • Tina Del Buono, PMAC
    • The Art of Negotiation: Contracts, Prices, Business Agreements, Etc. (4:30 p.m. – 5:00 p.m.)
      • John Guiliana, DPM, MS
    • Office Management Round-Table Discussions (5:00 p.m. – 5:30 p.m.)
      • Sam Guillory, PMAC, CMOM-Pod
  • Medical Assistant TrackThis intensive one-day education and training program teaches your medical assistants essential clinical and administrative skills to increase patient satisfaction and compliance, improve office flow and efficiency, and decrease costly and time consuming errors. A panel of practice management leaders will teach attendees through hands on training and interaction how to perform to a new level of competence and proficiency.
    • Anatomy and Terms (10:30 a.m. – 11:30 a.m.)
      • Bill McCann, DPM
    • Triage and Evaluations (11:30 a.m. – 12:30 p.m.)
      • This interactive session requires audience participation. We learn the importance of properly triaging a chief complaint, including what questions to ask over the phone and in person to provide the best possible care. Attendees will learn how to use the NLDOCAT triage technique, as well as how to to determine if an appointment is urgent, non-urgent, or emergent. Sam Guillory, PMAC, CMOM-Pod
    • Lunch Break (12:30 p.m. – 1:30 p.m.)
    • How to Accommodate Problematic Patients (1:30 p.m. – 2:00 p.m.)
      • John Guiliana, DPM, MS
    • Which Patients Can Benefit from DME (2:00 p.m. – 3:00 p.m.)
      • Louis DeCaro, DPM
    • Strapping Workshop (3:00 p.m. – 3:30 p.m.)
      • Jay Scheur
    • Afternoon Break (3:30 p.m. – 4:00 p.m.)
    • Does Your Note Match Your Billing? (4:00 p.m. – 4:30 p.m.)
      • Mike King, DPM
    • Billing is a Team Effort (4:30 p.m. – 5:00 p.m.)
      • Good billing and collection protocols are ones that the whole office participates in. From scheduling the patient to checking them out, each staff member must be aware of what is being billed and what is owed. Working collectively ensures that money doesn’t slip through the cracks. This session addresses tasks for efficient billing systems for all staff member positions. Tina Del Buono, PMAC
    • Medical Assistants Round-Table Discussion (5:00 p.m. – 5:30 p.m.)
      • Tina Del Buono, PMAC

Special Evening Event
6 p.m. – 8 p.m.

  • Wine Tasting and Networking. Join us for a relaxing evening on the Sheraton Skyline Terrace. This is a social event with your colleagues, AAPPM board and speakers. You will have the opportunity to sample different wines. Our goal is to help raise money to support the educational work the AAPPM supplies to the student practice management clubs at podiatry schools. These funds support practice management curriculum and initiatives, scholarships, leadership and development. Donations of $25 or more are encouraged, however, all donations are welcome and very much appreciated.This event is sponsored by BAKO Pathology, Top Practices and SureFit.

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Saturday, November 4

Morning Lectures
7:15 a.m. – 8:15 a.m.

  • Coding 101. Prepare for our full-day Coding and Compliance Workshop by refreshing the basics of coding. Topics to be covered include proper E&M selection, modifier usage, correct coding initiative, and much more. Gisele Saenger, BA, MISM, PM and Mary-Ellen Schimmoller
  • Office Based Surgery: The Profit Center of The Future. CMS and private insurance companies are using data to encourage, and pay better for, procedures done in the office. Learn the costs involved in setting up an OR suite in your office and maximize your reimbursement. Sev Hrywnak, DPM


Full-Day Workshop
8:30 a.m. – 5:30 p.m.

  • Coding and Compliance What to Expect in 2018. A new year brings new challenges in coding and compliance. It is essential that you and your practice continue keep up. Everything you need to succeed in 2018 will be covered in these sessions. Don’t lose valuable revenue to government penalties or lack of participation in programs like MIPS! Be on top of the changes to let you thrive in the new year!
    • ICD and CPT Update – Looking Forward to 2018 (8:30 a.m. – 9:00 a.m.)
      • Latest changes in ICD and CPT for the rest of 2017 and 2018. Mike King, DPM and Ira Kraus, DPM
    • Coding and Compliance for Durable Medical Equipment (9:00 a.m. – 9:30 a.m.)
      • Josh White, DPM
    • Hot Topic (9:30 a.m. – 10:00 a.m.)
    • The Team Approach to Revenue (10:00 a.m. – 10:30 a.m.)
      • Explore the ways in which each member of your team can have a positive impact on the revenue generated by the practice.  Mary-Ellen Schimmoller
    • Morning Break (10:30 a.m. – 11:00 a.m.)
    • Proper Coding and Compliance for Wound Debridement and Wound Dressings (11:00 a.m. – 11:30 a.m.)
      • Jeffrey Lehrman, DPM
    • BMAD Data… Why You Should Know What it is and What to Do with It (11:30 a.m. – 12:00 p.m.)
      • Discuss Medicare expenditures with a focus on podiatric expenditures. Understanding Medicare billing and payment trends can assist our practices by using this data to compare our practice billing patterns.  Edward Prikaszczikow, DPM
    • Steps to Handle Insurance’s request for Payment Refund (12:00 p.m. – 12:30 p.m.)
      • This session will outline steps to fight abusive take backs from your insurance company.  Gisele Saenger
    • Lunch Break (12:30 p.m. – 1:30 p.m.)
    • MIPS in 2017 and a Look into 2018 (1:30 p.m. – 2:00 p.m.)
      • Jeffrey Lehrman, DPM
    • MIPS Quality Measures and Scoring (2:00 p.m. – 2:30 p.m.)
      • This session will focus on the Quality Reporting and how to maximize your score on that section. Alan Bass, DPM and Michael Brody, DPM
    • MIPS Advancing Care Information Measures and Scoring (2:30 p.m. – 3:00 p.m.)
      • This session will focus on the Advancing Care Information and how to maximize your score on that section. Alan Bass, DPM and Michael Brody, DPM
    • MIPS Clinical Practice Improvement Activities Measures and Scoring (3:00 p.m. – 3:30 p.m.)
      • This session will focus on the Practice Improvement Activities and how to maximize your score on that section. Alan Bass, DPM and Michael Brody, DPM
    • Afternoon Break (3:30 p.m. – 4:00 p.m.)
    • Secrets from A Professional Billing Company (4:00 p.m. – 4:30 p.m.)
      • Learn the secrets of how billing companies stay on top of the money. Understand the four important benchmarks that can mean success or failure for revenue. Jeffrey Frederick, DPM
    • Update from the Trenches: Most Common Medicare and Public Payer Issues (4:30 p.m. – 5:00 p.m.)
      • This session will discuss some of the common payment denials podiatry encounters along with other regulatory payment reductions. Edward Prikaszczikow, DPM
    • Most Common E&M Coding Errors (5:00 p.m. – 5:30 p.m.)
      • We will review where most coding failures occurred and ensure you will leave knowing exactly what needs to be performed and documented in order to support the E&M code that is being coded. Jeffrey Lehrman, DPM


Morning Specialty Workshops
8:30 a.m. – 12:30 p.m.

  • Advanced Topics in Practice Management. You asked for it and we listened! Join us for a workshop dedicated to experienced practitioners.
    • The Secret to Working Less and Making More (8:30 a.m. – 9:40 a.m.)
      • Is it really possible? Sure it is! There is really one surefire way to do it, and this discussion will unveil the secret. Your staff will be happier and more productive, your stress levels will decrease, and you’ll have more time to do the things you love to do. Tina Del Buono, PMAC and Peter Wishnie, DPM
    • Patients for Life (9:40 a.m.  11:20 a.m.) 
      • Do you have an issue with patients canceling their appointments and never returning? The cheapest and easiest way to make money is not by trying to get new patients, but keep the good ones you already have. In this session, we will discuss ways to wow your patients and make them lifers. There will be a 30-minute break from 10 a.m. to 10:30 a.m. with an opportunity to visit exhibitors.
    • Do You Suffer From Burnout? (11:20 a.m. – 12:30 p.m.) 
      • We guarantee it: if you’re in practice long enough, you will suffer burnout. We’ll discuss the symptoms, as well as how to prevent and treat it. Don’t miss this talk even if you are relatively new in practice, because burnout might be just around the corner.
  • Practice Management for The New Practitioner. Here’s the stuff you didn’t learn in school or residency! Join our panel of experts for a “boot camp” focused on topics pertinent to the new practitioner.
    • Avoiding Contracting Pitfalls (8:30 a.m. – 8:50 a.m.) 
      • Learn the most common pitfalls involved with contracts, from a healthcare attorney who has seen them all. John Leardi, Esq.
    • Proper E&M Coding and Modifier Usage (8:50 a.m – 9:10 a.m.)
      • Your ability to code effectively is vital for both reimbursement and compliance. This session will highlight the nuances of coding for office visits properly. Mary-Ellen Schimmoller
    • Proper Coding of Surgeries and Procedures (9:10 a.m. – 9:30 a.m.) 
      • Your cashflow relies on proper coding for the services you provide. Learn how to properly code procedures for maximum compliance and reimbursement. Jeffrey Lehrman, DPM
    • Durable Medical Equipment (9:30 a.m. – 10:00 a.m.) 
      • DME is a vital, yet overlooked and underappreciated, aspect of the podiatric practice. By not participating, you sacrifice patient care while leaving many dollars on the table. This session will review the most common DME items (both off the shelf and custom) that are dispensed. Proper documentation will be reviewed so you can survive any audit. Josh White, DPM
    • In-Office Diagnostic Testing (10:30 a.m. – 10:45 a.m.) 
      • The more comprehensively you make your examination, the better the patient will view you and your treatments. This session provides an overview of which diagnostic ancillary services are best to have in your office. Ben Weaver, DPM
    • Dispensing Wound Care Products from Your Office (10:45 a.m. – 11:15 a.m.) 
      • Stop writing orders for wound care supplies! Your patients will be more compliant with dressings dispensed from your own office, with your own proper instructions. Learn different types of dressings, the compliant way to document, and enjoy a new profit center for your office. Jeffrey Lehrman, DPM
    • Complying with Regulatory Requirements (11:15 a.m. – 11:35 a.m.) 
      • Compliance is crucial in all aspects of your practice. Ensuring compliance with federal, state, and local requirements will ensure you can practice without penalty. Luke Hunter, DPM
    • Introduction to Marketing Your Practice (11:35 a.m. – 11:55 a.m.) 
      • Marketing is vital to building your practice. You will learn the four pillars of marketing and begin to establish your own marketing plan. Rem Jackson
    • The Why’s and How’s of In-Office Dispensing (11:55 a.m. – 12:15 p.m.) 
      • A good in-office dispensing program is important to help complement your treatment plan. Learn how to stock, present your product, and manage your inventory. Sam Guillory, CMOM-Pod, PMAC
    • Providing Services Outside the Office Setting (12:15 pm. – 12:30 p.m.) 
      • There is a world outside your office’s four walls! This session will discuss other opportunities you can pursue, including becoming an expert witness, doing insurance case review, and more. Luke Hunter, DPM

Afternoon Specialty Workshops
1:30 p.m. – 5:30 p.m.

  • Attracting the RIGHT Patients to Your Practice. It’s a fact: marketing is necessary to the health of your practice. Marketing is what will attract new patients to your office. Marketing is what will keep patients in your practice. Marketing is what encourages referrals from other doctors and your current patients. Marketing cannot be ignored! This workshop will demonstrate effective marketing ideas, including online and offline strategies. Be ready for tons of great ideas!
    • The Pitfalls, Traps, and “Snake-Oil Salesmen” (1:30 – 2:30 p.m.) 
      • Learn how to tell the difference between marketing pitches that sound good, and those that are actually grounded in true podiatry marketing best practices. Your colleagues will show you how they learned — sometimes the hard way.
    • Don’t Waste a Dime on Marketing that Doesn’t Work (2:30 p.m. – 4:00 p.m.) 
      • Great ideas are a dime a dozen, and there’s no lack of marketing “opportunities” you can invest in to try to grow your practice. There is a science to marketing copy (or language) that can truly engage people and lead them to calling your office. Learn from the experts how to make your practice marketing compelling and effective. There will be a 30-minute break from 3 p.m. to 3:30 p.m to visit exhibitors.
    • Tips From the Trenches (4:00 p.m. – 5:00 p.m.) 
      • AAPPM doctors share the best things they have done to market their practices. How many pearls can we fit into 60 minutes? You’ll be blown away!
    • Ask the Experts (5:00 p.m. – 5:30 p.m.) 
      • The final 30 minutes of this workshop are devoted to an open discussion on marketing a podiatry practice. Ask your burning questions!
  • Human Resources 101. This workshop will take you through the ins and outs of a good HR plan for your private practice.
    • Employee Wage Laws (1:30 p.m. – 2:15 p.m.) 
      • This session will cover specifics on how vacation time can and can’t be used vis-a-vis sick time, how PTO is accrued and dispersed, and the rules associated with termination of employment and PTO usage. Discussion will also include the “who of exempt vs. non-exempt employment status. John Leardi, Esq.
    • Employee Communications (2:15 p.m. – 3:00 p.m.) 
      • What personality types work well together? Who can be a good “team”? Learn how to communicate effectively and utilize all team members and their individual assets in this informative session.
    • The Mothering Touch (3:30 p.m. – 4:15 p.m.) 
      • So, you have an employee who is expecting (or maybe you are)! This session explains what to prepare for as an employer, how to address and accommodate your team member and their requests before and after the baby comes, and what pitfalls to watch out for. Misty McNeil, DPM and Melissa Lockwood, DPM
    • Good Hiring Techniques — 7 Steps to a Good Hire (4:15 p.m. – 4:45 p.m.) 
      • Back by popular demand! The old adage “hire slowly, fire quickly” is still applicable. This session will give you the tips to find the right employee every time! Jay Henderson
    • Employee Benefits and Bonus Programs (4:45 p.m. – 5:30 p.m.) 
      • Learn from the pros about what good podiatry private practice employee benefits packages include. Examples of bonus structures for employee retention, as well as ancillary employment benefits, will be compared and contrasted among panel experts. Peter Wishnie, DPM; Misty McNeil, DPM; and Melissa Lockwood, DPM

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Complimentary Consultations

Take advantage of a complimentary consultation with one of our experts! Please contact the consultants directly to schedule your appointment during the conference.


Paul Wilson, CRPC
7672 Montgomery Rd #240
Cincinnati OH 45236

What we provide: corporate structure for building a business, not just a practice; personal and corporate asset protection strategies; getting the most from your qualified and non-qualified retirement plans; what to do next when you’ve already “done everything.”


John W. Leardi, Esq.
103 Carnegie Center, Suite 323
Princeton, NJ 08540

A progressive, multi-service law firm that caters exclusively to health care providers and related business. The firm’s practice focuses on reimbursement litigation, fraud and abuse defense, regulatory compliance, corporate transactions, and risk management.


John Guiliana, DPM, MS
28819 Franklin Road
Southfield, MI 48034

A full-scale podiatric consulting company that helps podiatrists understand and optimize their practice.


Mary-Ellen Schimmoller
317 West 7th Street
Auburn, IN 46706

For over 20 years, Mary-Ellen Schimmoller and Independent Networking Group (ING) have been helping doctors just like you learn how to better manage the business side of their practices. Mary-Ellen provides revenue cycle management services and practice management consulting so you can spend more time focusing on helping patients, instead of worrying about business concerns. Contact ING today for more information.


Gisele Saenger, BA, MISM, PM
737 126th Street
College Point, NY 11356

ParaDocs Medical Revenue Center Inc. provides medical billing and practice management services specialized in podiatry. ParaDocs was established with the mission of assisting its clients in complying with the complexity of billing requirements associated with the submission of insurance claims, patient billing, and practice management, with the goal of creating a long-term partnership leading to the continued growth and success of its clients.


Tina Del Buono, PMAC
990 Sonoma Ave #8
Santa Rosa, CA 94505

Knowing what you envision your practice to be and getting it there can be challenging. With GPS – Global Practice Systems creating the road map to get your practice from where it is now to where you want it to be can be done in small, practical, achievable steps. Specializing in complete practice efficiencies, team building, staffing issues, physician/staff communications, manager mentoring, AR, /collection forensics, and practice building protocols. Maximizing your practice to fulfill your vision is doable. If you would like to schedule a free consultation, go to and fill out the pre-consultation survey to schedule a time to review your practice needs.


Mike Crosby, MBA
518 Shenandoah Drive
Brentwood, TN 37027

Provider Resources, LLC is a healthcare services firm focused on provider based solutions. More than 20 years of working with physicians, practices, and hospitals to meet the challenges of today’s changing environment. Leading services include: remote practice management, strategic analysis and consultation, practice valuation, associate buy-ins and buy-sell transactions.


Jay Henderson
6817 Falls of Neuse Rd #103
Raleigh, NC 27615
Phone: 919-518-2793

Discuss people performance strategies including how to get through to your most difficult employee. Jay is a people performance expert who teaches podiatrists how to know exactly who to hire, how to get the best out of staff, how to give feedback, hold them accountable, coach them to high performance and deal with difficult staff all in a way that is non-confrontational, super simple, and that your employees will appreciate.


Mike Brody, DPM
PO Box 674
Southold, NY 11971

TLD Systems is a team of specialists in the world of Medicine, Law and Technology who have come together with the intention of making HIPAA compliance affordable for the sole or small practitioner.

Rem Jackson
12237 Lost Treasure Ave.
Las Vegas, NV 89138

Marketing a podiatry practice can be a difficult and frustrating undertaking. Top Practices removes the uncertainty in marketing for podiatrists. Since 2007, Top Practices has been guiding its members and enabling them to grow and manage their practices using the unique Top Practices marketing and management programs and extensive services. Rem is the author of “Why Most Podiatry Marketing Doesn’t Work,” which can be downloaded at at no cost. Find out more at

We’re looking forward to seeing you all this fall in Atlanta! If you haven’t already registered, you have until September 20, 2017 to take advantage of our early bird discounts, and until October 11, 2017 to secure a guaranteed room at the Sheraton Atlanta Hotel (the conference site) for a discounted rate of $165.

For more information, please contact the AAPPM today by completing a contact form or giving us a call directly at (517) 484-1930.