Whether you do it all yourself, hire a marketer, or work with an agency, good marketing is crucial for the long-term health of your practice. It’s not just about “getting noticed,” either. You must be able to attract the right people, the ones who really do need your help—and especially those who would benefit from services or treatments that you want to grow.
Good marketing is what helps new patients find you. It helps keep the referrals and recommendations flowing from both your current patients and from other specialists in your community. But it can be tricky, and chances are you aren’t an expert—they don’t exactly go over this in detail in podiatry school, after all. You can go out and listen to a million different marketing pitches, and they’ll probably all sound good at first. How will you know the good from the bad? How will you choose which to put in place at your practice? How will you ensure that your time and money will be well spent?
If you’ve grappled with these questions, don’t miss “Attracting the RIGHT Patients to Your Practice,” one of the exciting new workshops available to attendees at the 2017 AAPPM Fall Conference in Atlanta.
During this info-packed 4-hour afternoon workshop, you’ll learn from both experts and your colleagues:
- How to tell the difference between marketing activities are actually grounded in true podiatry marketing best practices—circa 2017—and those that sound good but don’t work (whether they never worked, or simply don’t work anymore).
- Online and offline strategies and ideas to attract patients and boost referrals.
- How to craft compelling marketing copy that really sparkles and truly engages and connects with people.
- How to determine whether the money you’re spending on marketing efforts is actually working.
AAPPM doctors will get down to the nitty gritty, sharing examples of their biggest successes and most effective programs—and also the times when they had to learn the hard way. There will even be plenty of open discussion time at the end of the workshop for you to bring your burning questions and listen to what the experts and your colleagues have to say.
We hope you’re as excited as we are for the conference! As always, if you’d like to learn more about the AAPPM or the fall conference, please feel free to review this website or give us a call at (517) 484-1930.