Tina DelBuono, PMAC
Practical Practice Management
Is continued employee training worth the investment? This sounds like a no-brainer question with the answer being “of course.” But this is not always the case when it comes to time, effort and money that an employer has to contribute.
Statistics show that more employees are now looking to invest back into their jobs and this trend is on the upswing for people to want to grow with their company, rather than look for new employment.
The National Society of Human Resources Management found in a retention survey that 59 percent of employees polled said that meaningful work makes a job better, and they defined “meaningful” as a workplace with a learning culture and the opportunity for challenge and growth in their job.
Here are just a few of the well-documented benefits to be gained from continuing education and training for your staff:
- Increased job satisfaction and morale among staff members.
- Increased employee motivation.
- Increased efficiency in processes resulting in overall financial gain.
- Reduced employee turnover, resulting in reduced recruiting and training costs.
- Enhanced office image and patient satisfaction and loyalty.
Today is the age of instant information and many times customers and patients have already done the research on their health issues, treatments, technology and products and your office staff needs to be more knowledgeable than they are when questions are posed to them by customers and patients.
Customer/patient service is often provided in brief interactions that may only last a few minutes, but the impact could last a lifetime. On average, medical assistants (either clinical or administrative) spend three times the amount of time with the patient than the doctor does. What impact are your assistants making?
Medical assistants today play a key role in the advancement of the medical practice as a whole. Continued training for medical staff is necessary to keep the medical practice standards high and in enhancing quality patient care.
The AAPPM meetings focus on continued training for office managers and assistants. Not only do staff members learn from the lectures they attend, but they get the opportunity to engage with other assistants and learn how they do things in their practice, too.
When you invest in the education of your staff, you are showing them that they have value to you and your practice. The more you invest in your staff’s continued education, the more loyal they will become.
The end result is loyal employees create loyal patients.
As a business owner, what are you investing in? Is it giving you a good return?